Title: Digital Marketing Manager
Reports to: Director of Marketing
About Pür & Simple:
Pür & Simple is a vibrant breakfast restaurant brand that reinvents classic dishes, offers a bright and welcoming atmosphere (what we call our signature sunny-side vibe), and delivers an unforgettable dining experience. Since our launch in 2016 just outside of Montreal, we’ve expanded to over 50 franchises throughout Canada and the USA. We value a sense of purpose and are dedicated to creating an upbeat environment where our teams can create the ultimate experience for our guests. Simply put, we're people peeps!
About the Role:
We’re on the hunt for someone who loves social media and has a knack for telling stories that connect with people. Are you the go-to person for bringing brands to life online? If so, we want you to join our team as our new Digital Marketing Manager! In this role, you’ll be the creative force behind our online presence, making sure our brand shines brightly across all social platforms. Plus, you’ll be the guardian of our brand’s identity, ensuring everything we do looks and feels authentically “Pür & Simple.” Additionally, you’ll play a key role in paving the way for our big USA expansion!
What You’ll Be Doing:
Digital Strategy & Leadership:

• Map the Route: Dream up and lead a killer digital marketing strategy that drives our brand forward, especially as we expand into the USA.
• Be the Coach: Lead and mentor content creators and digital agencies
• Think Big: Oversee all our digital platforms (social media, website, email—you name it) to ensure we’re always putting our best foot forward.

Brand Management:

• Protect the Vibe: Keep our brand’s sunny, positive identity shining through across all digital platforms.
• Keep it Fresh: Constantly look for ways to update and evolve our brand presence to keep things exciting.

Social Media Management, Content Creation and Strategy:

• Create: Oversee the creation of drool-worthy content that makes people want to join us for breakfast every day. You’ll also keep the content calendar humming smoothly. You will also create your own unique content for our organic platforms.
• Be a Trendsetter: Make sure we’re always ahead of the curve when it comes to digital trends.

Community Engagement & Management:

• Engage & Delight: Ensure your team is building and nurturing our online community with a genuine, friendly touch.
• Build Relationships: Cultivate connections with influencers, brand advocates, and our loyal customers who just can’t get enough of Pür & Simple.
• Influencer Management: Work closely with our community of influencers and content creators to ensure they have what they need, are on brand, and deliver on time.

Growth & Market Expansion:

• Lead the Digital Space Spearhead digital strategies that help us conquer new markets, especially as we roll out in the USA.
• Spot Opportunities: Identify underperforming channels and work with your team to breathe new life into them.

Analytics & Reporting:

• Measure & Improve: Keep an eye on the numbers and tweak our digital efforts to keep us on top.
• Share the Love: Prepare fun, insightful reports for the team, highlighting what’s working and where we can do even better.

Collaboration:

• Team Player: Work closely with our marketing and design teams to make sure everything we do online is aligned with our bigger goals.
• Work Together: Partner up with external agencies and vendors when needed to take our campaigns to the next level.
• Go-To-Person: Be the first point of contact for our Franchise Partners, vendors, agencies and more.

About You:
Experience:
- 3-5 years of experience in digital marketing and social media management, ideally in the food, beverage, or hospitality industry.
- Proven success in growing social media accounts and driving engagement.
- Bonus points if you’ve worked in the food and beverage or hospitality industry!
Skills:
- A way with words—your writing is engaging, fun, and always on-brand.
- You know your way around social media platforms and keep up with the latest trends.
- Creative flair with basic graphic design skills (Canva, Adobe Spark) and video editing capabilities (Cap Cut or other)
- Mastery of social media management tools (like Hootsuite, Sprout Social), and digital marketing tools (Google Ads, GA4, SEO tools).
- A proven community builder turning customers into brand lovers through social responding and engagement tactics.
- You’re strategic but not afraid to roll up your sleeves and get things done.
- You are fluent in French and English, both written and spoken.
Personal Attributes:
- Passionate about food, hospitality, and creating memorable experiences.
- Energetic, positive, and love to sprinkle a little sunshine in everything you do.
- Super organized and able to juggle multiple projects with ease.
- Proactive and always on the lookout for new ways to engage our audience.
Why You’ll Love Working with Us:

• Competitive salary
• Plenty of vacation time to recharge
• Comprehensive health and dental benefits
• Tons of growth opportunities
• Join a fun, young team that’s changing the breakfast game!

Job Type: Full-time
Pay: $60,000.00-$80,000.00 per year
Benefits:

• Dental care
• Extended health care
• On-site parking
• Paid time off

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Montréal, QC H4N 3H5: reliably commute or plan to relocate before starting work (preferred)

Education:

• Bachelor's Degree (preferred)

Work Location: In person
Application deadline: 2024-09-13