Are you a proactive and results-driven digital marketing expert with a passion for optimizing campaigns and driving conversions? We are a full-service creative agency specializing in marketing solutions for both prominent corporations and local real estate developments, and we're looking for a Digital Marketing Specialist to join our growing team.
As part of our team, you will be responsible for managing large-scale digital marketing campaigns across various platforms, creating content, and driving high-quality leads through expert optimization strategies. You will play a key role in elevating our clients' brands and delivering outstanding results in the competitive real estate industry.
Key Responsibilities:

• Meta Paid Advertising: Manage and optimize Meta (Facebook, Instagram) campaigns to maximize ROI, increase conversions, and reduce cost per lead.
• Google Ads (Search & Display): Full capabilities in managing and optimizing search and display ads with a focus on keyword strategy, cost-per-click (CPC) reduction, and conversion growth.
• Social Media Content: Develop and manage organic social media content, ensuring consistent brand messaging across all platforms.
• You Tube Advertising & Content Creation: Oversee You Tube video campaigns and optimize content to increase reach, engagement, and conversion.
• Linked In Paid Advertising: Create, manage, and optimize Linked In ads, particularly in B2B real estate contexts, to drive lead generation.
• Google Analytics & Data Analysis: Use Google Analytics and other tools to monitor, track, and report on the performance of all digital campaigns. Leverage data to improve targeting and campaign performance.
• Marketing Automation & Email Marketing: Develop and manage email marketing campaigns using automation tools, creating engaging content to nurture leads and convert them into customers.
• Campaign Strategy & Execution: Lead end-to-end campaign execution from planning to launch, continually refining strategies to achieve better performance.
• Advertising Optimization: Optimize all advertising campaigns to decrease cost per lead while increasing overall lead quality and conversion rates through A/B testing, targeting, and ongoing adjustments.

Additional Responsibilities:

• SEO Integration: Align paid advertising strategies with SEO best practices to enhance organic search visibility and improve campaign effectiveness.
• Reporting & Insights: Generate detailed reports with actionable insights for internal teams and clients, ensuring transparency and clarity in campaign performance.
• Trend Monitoring: Stay up-to-date on digital marketing trends, especially in the real estate industry, to ensure that we remain at the cutting edge of innovation.
• Cross-Channel Strategy: Work with internal teams to ensure an integrated, cohesive marketing approach across all channels.

Ideal Candidate:

• 5+ years of experience in digital marketing with a focus on paid media, data analysis, and campaign optimization.
• Proven experience managing Meta, Google, You Tube, and Linked In advertising campaigns.
• Strong proficiency with Google Analytics and marketing automation tools.
• Background in real estate marketing, with a clear understanding of how to drive lead generation in this sector.
• Hands-on, proactive approach, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Strong communication and collaboration skills to work effectively with internal teams and clients.

Job Types: Full-time, Permanent
Pay: From $55,000.00 per year
Additional pay:

• Bonus pay

Benefits:

• Commuter benefits
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site gym
• Paid time off
• Vision care

Schedule:

• Monday to Friday

Application question(s):

• Are you in Vancouver?
• If hired when can. you start?
• What is your status in Canada? (ie. Citizen, work permit etc..)
• What is your level of English?
• Do you have a Linked In page?
• What are you most passionate about in marketing?

Experience:

• Project management: 5 years (preferred)
• Digital marketing (SEM): 5 years (preferred)
• Digital Marketing: 5 years (preferred)
• Microsoft 365: 6 years (preferred)

Work Location: In person
Application deadline: 2024-09-30
Expected start date: 2024-10-01