Posting Date: August 27, 2024
Position Title: Manager, Corporate Communications and Public Relations
Department: CEO Office
Report to: Director, Communications and Public Relations
Location: Toronto / Montreal

At Canada Health Infoway (Infoway) we believe a more connected and collaborative system is a healthier system, and we work with governments, health care organizations, clinicians and patients to make health care more digital. We’re working to ensure that everyone is able to access their personal health information, book appointments, get prescriptions, view lab test results and access other health services, online. We’re working with our partners to transform the health system because we know that digital in health can be as transformative as digital has been in other aspects of our lives. We’re an independent, not-for-profit organization funded by the federal government.
Continuing to improve Canadian health care necessitates work in interoperability — connected systems are healthier systems. Connected care means a healthier Canada, and Infoway is committed to advancing interoperability. Harnessing data sharing will result in “connected care” and a modern health system for all Canadians. In support of the provinces and territories, Infoway is facilitating a national collaborative effort to advance interoperability using a collaborative development process.
Together with our jurisdictional, clinical, patient and industry partners we are committed to improving the health of Canadians by accelerating the development, adoption and effective use of innovative digital health solutions.
Canada Health Infoway is also working with Health Canada, the provinces and territories, and industry stakeholders to operate and maintain Prescribe IT®, a national service that enables prescribers to electronically transmit a prescription to a patient’s pharmacy of choice. This service is already reducing the use of paper prescriptions, enhancing patient safety, improving continuity of care and facilitating better health outcomes for Canadians.
Why Join Us?

• Be part of a high-profile, ambitious, and exciting pan-Canadian initiative that improves the health of populations and unlocks value for the health system
• Work with a dynamic, multi-functional team of professionals dedicated and passionate about modernizing the health care system
• Demonstrate your strong organizational, technical leadership skills in a fast-paced, innovative, and supportive environment
• We take care of our employees

As the Manager of Corporate Communications and Public Relations, you will lead the development and execution of communication strategies that align with Infoway’s business objectives. This role requires both strategic leadership and hands-on execution, with a focus on producing high-quality communication materials for internal and external audiences. You will autonomously craft key messages, narratives, and materials that resonate with diverse audiences while reflecting Infoway’s brand, values, and strategic priorities. Your leadership will be instrumental in driving programmatic and corporate initiatives that support Infoway’s goals and enhance its reputation.
As the Manager of Corporate Communications and Public Relations, you will report to the Director of Communications and PR, your role will sit within the Public Affairs and Corporate Strategy Business Unit, and you will be responsible for one direct report.

• Strategic Communication Leadership: Collaborate with the Director to develop and implement communication strategies that effectively promote Infoway and its strategic priorities, particularly through a public affairs lens. Lead the creation of communication collateral that aligns with these strategies and drives measurable action.
• Internal Project and Program Support: Provide strategic communication support to the Digital Health Interoperability team by developing and executing communication and media plans, as well as crafting engaging content for diverse audiences, including government officials and strategic partners.
• Corporate Communication Initiatives: Work closely with internal stakeholders to design, deploy, and evaluate communication products that support Infoway’s recapitalization efforts, including events and programmatic initiatives. Ensure these materials align with corporate objectives and resonate with target audiences.
• Executive Communications: Lead the development of executive communication materials, including CEO internal communications, key messages, briefing notes, presentations, digital/social content, and materials for government officials. Ensure these communications effectively represent Infoway’s strategic direction and leadership voice.
• Content Creation and Storytelling: Research, write, and edit compelling articles and narratives that advance Infoway’s reputation through impactful storytelling. Identify opportunities to submit content to relevant forums, publications, and events to promote Infoway’s brand and objectives.
• Editing and Content Quality: Provide comprehensive editing and oversight, ensuring all relevant communication materials are accurate, engaging, and aligned with Infoway’s standards. This includes editing and overseeing a wide range of content across various subject matter domains and formats.
• Collaboration and Consultation: Work closely with business unit leads, Public Affairs team members, and other stakeholders to ensure communication strategies are well-integrated across the organization. Use data and stakeholder input to adjust plans as necessary to achieve desired outcomes.
• Corporate Reporting: Oversee and support the development and delivery of Infoway’s Summary Corporate Plan and Annual Report, as well as relevant Board materials, ensuring these documents accurately reflect the organization’s achievements and strategic direction.
• Media Engagement and Monitoring: Conduct campaign-based media outreach and provide relevant media monitoring to stay informed of health and governmental news, providing insights that inform Infoway’s communication strategies.

• Undergraduate Degree in a related field, with a preference for communications, journalism, public relations, or marketing.

• 5-8 years of experience in communications with a strong background in strategic communication and leadership.
• 3-5 years of experience in public relations. Specific experience in healthcare and/or government is a plus.
• Experience managing direct report(s).
• Relevant experience in a corporate or agency setting, with a demonstrated ability to manage multiple priorities and deliver high-quality results.
• Superior communication, organizational, and interpersonal skills.
• Ability to lead and provide clear direction while also being hands-on in executing tasks, demonstrating a balance between leadership and active involvement in the work.
• Advanced writing, communication, and presentation skills, with the ability to develop persuasive narratives that support strategic goals.
• Strong judgment, decision-making, and analytical skills, including the ability to identify and manage emerging issues and risks.
• Creative problem-solving skills, with the ability to work under pressure and respond to sensitive issues effectively.
• A results-oriented mindset, with a proven track record of driving projects to completion on time and within scope.
• Experience in managing confidential information with discretion and professionalism.
• Agency experience is a plus.
• Government Relations/Public Affairs experience is a plus.