Description

• 
  Develops, leads, and ensures execution of business plans to meet future needs and expectations.

• Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.

• Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.

Qualifications

• 
  Bachelor's degree in a relevant field.

• Creative planning: have experience of leading/ contributing to branding/NPD campaign, including creative development, media planning, TVC shooting & production

• Social campaign capability: have experience of leading social campaign planning and execution, familiar with digital platform operation

• Channel understanding: business understanding of both online & offline channel; have experience of co-working with trade/ channel to implement and land marketing activities in channel touchpoints

• Knowledge/ experience in product management. Understand product P&L, capability in product story development and selling to consumer/ customer.

Primary Location Asia Pacific-China-Shanghai-Shanghai

Job Function Digital Marketing