Company Description
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact. Universal Products & Experiences Korea is a branch of NBCUniversal with a focus on consumer products and franchise marketing.


Universal Products & Experiences globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, UP&E’s core businesses include Consumer Products, Games and Digital Platforms based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, Dream Works Animation, and NBCUniversal cable and television. UP&E is a business segment of Universal Parks and Resorts, and part of NBCUniversal, a subsidiary of Comcast Corporation.

Job Description
The Franchise Operation intern, Franchise & Marketing for UP&E Greater China will have the following job responsibilities:


Franchise/Retail Marketing:

• Assist franchise operation executive on franchise/retail marketing campaigns execution.
• Support franchise operation executive on daily social media operation including Weibo, Wechat, Little Red Book
• Daily franchise marketing operation incl. marketing guideline training, marketing pitch deck translation and bi-weekly UP&E newsletter development
• Conduct market research and analysis to evaluate market trends and competition

Events Marketing:

• Support franchise operation executive for all the local events project management and execution.
• Manage invitation and RSVP process
• Responsible for presentation and scripts support of all events

Qualifications
QUALIFICATIONS –
Basic Requirements:

• Enthusiasm for entertainment and IP licensing industry
• Basic knowledge on Universal key franchises
• Good capability of market research, data analysis and statistics
• Excellent communication and people skills
• Organizational and time-management abilities
• Proficient in MS Office and marketing software
• Fluent in English and Chinese
• Sophomore and above
• Able to physically work in Shanghai office at least 3-4 days a week, start from December 2024 or early January 2025, for at least 5-month internship.
• Preferably major in marketing, business administration, communication studies or relevant discipline or above

Desired Characteristics:

• Good team player
• Creative thinking
• Personable and outgoing personality
• Proactive and resourceful

Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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