Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

Job Summary :
Develop marketing strategy well and implement marketing campaigns and lead projects;
Develop portfolio strategy and conduct New product pre-planning from commercial perspective;
Closely collaborate with cross-functions to improve overall portfolio performance, including Global HQ, Access, Medical, Product Development, etc.

Principle Roles & Responsibilities

• Understand and implement both strategic and tactical plan to realize market opportunities
• Familiar with New product pre-launch process and key efforts, and can lead cross-functions to collaborate on new launch excellence
• Participate in brand strategy and action plan development and communication with the brand team and cross-functional team
• Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive market.
• Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs.
• Establishes pricing strategies. Works with R&D, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
• Drive execution excellence in innovative projects/campaigns management
• Seamlessly collaborate within the marketing team, advocate continuous improvement and best practice sharing
• Provide support to department projects and take initiative in creative ideas of execution excellence
• Communicate and collaborate effectively with other brand relevant departments

Education/Qualifications教育程度/所获资格证书

• Bachelor above
• Medical, marketing preferred
• MBA preferred

Job Required Competencies岗位所需胜任力

• MNC background or Consulting Firm Experience in Pharma or Healthcare Practice
• Minimum 5-8 years’ experience of Marketing/Sales or Healthcare Consultancy
• 2-3 years Pharmaceutical or relevant Marketing experience preferred, Oncology or Hematology preferred
• >1 years New Product Pre-launch and strategic planning experience preferred
• Very good communication and presentation skills in Chinese and English (oral and writing)
• Strong Project Management capabilities, self-motivated and results-driven
• Strong execution capability, strong cross-functional communication

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche China consists of the full value chain of Pharmaceuticals and Diagnostics fields, from early research, clinical development, manufacturing to commercialization. With more than 7,000 employees, Roche China is now working to develop itself into Roche's third global strategic center after Basel and San Francisco, and making sustained efforts to fulfill its long-term commitment to China, so as to meet Chinese patients’ unmet needs.