Summary

Posted: 2024 年 9 月 16 日

Role Number:200567825

As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization. The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market. The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

Description

This role will provide Mac product leadership from product introduction to end-of-life for our Greater China business, supporting business and marketing reviews as needed * Deliver product launches and momentum activities with excellence every time * Own and drive the annual Marketing plan for Mac in the remit, outlining opportunity and actions that lead growth and category leadership, translating those to quarterly plans and execute on those * Act as a primary liaison between the Market and WW for all local business needs and feature requirements. * Influence product feature roadmap, make clear recommendations that improve customer experience * Devise and craft singular market narrative to enable clear understanding of market dynamics, competition landscape, customer voice, opportunity and set actions that all key stakeholders understand * Work closely with App Store, Developer Relations and Sales teams to deliver a locally relevant, differentiated and holistic customer experience on the Mac * Work with other members of Product Marketing to synergize and amplify the opportunities during cross-LOB / ecosystem / Back to School moments * Be the guardian of product messaging & positioning across every customer touch point

• Bilingual in Chinese and English
6+ years of proven experience in product marketing or other marketing discipline, preferred but not limited to the computer, software and internet services industry in Greater China

Preferred Qualifications

• Deep knowledge of local consumer behaviors, competitive products and services ecosystem in China
• Technical fluency and the ability to translate features into consumer benefits is mandatory
• Must have curiosity, passion for excellence, incredibly detailed oriented and be able to ask the right questions
• A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego
• Have deep project management skills, a team player with strong influencing and collaboration skills and cross-functional leadership abilities
• Excellent analytical skills
• Strategic planning expertise
• Superior storytelling capabilities
Flexibility to travel (25-30%)

Additional Requirements

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