We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.


About the SAP Internship Experience Program:
The SAP Internship Experience Program is SAP’s global, paid internship program that provides university students with the opportunities to find purpose in their careers.


Three reasons to intern at SAP

• Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.
• Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables.
• Gain visibility: with SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs, and career development opportunities at your fingertips.

What you'll do:
Your mission as an SDA (Sales Development Associate) is to help your SDE (Sales Development Executive) and Sales Teams to engage with customers at the right time, with the right key decision maker you have profiled and the right personalized content. Your actions will enable the Sales Team to have an insightful next meeting with their customers and you will contribute to SAP’s revenue growth in our MM (Mid-Market) business segment.


In this role, you will impact this important part of SAP’s work by learning:

• How to engage with customer decision makers at C Level
• Effective objection handling
• Best practices in digital prospecting
• SAP World Class Solutions

And you’ll do this by:

• Having plenty of customer-facing time along with your SDEs and Account Executives
• Planning digital engagement strategies and action plans in alignment with the SDA and Sales teams
• Adopting and deploying the latest marketing and sales tools
• Leveraging, nurturing, and accelerating Marketing digital signals to qualify accounts, identify prospects with the highest propensity to buy
• Making sure decision-makers, in targeted companies, have all relevant details and messages to drive the decision process
• Being at SAP’s cutting edge for driving digital transformation and innovation
• Looking for additional opportunities to further enhance prospect contact such as digital activities and events
• Active profiling of accounts following news, IPO, merge/acquisition, to isolate the best contact to target
• Being proactively involved in your own succession planning by acting as a SDA Trainee Program Advocate, such as promotion via social media, university, job boards, etc...

The Perks:

• The placement is paid
• Ability to grow within the company after your studies (our objective is to get 80% of our teams built from former trainees)
• Dedicated Managers (Operational SDE Manager and Trainee Program Manager)
• Be part of a worldwide SDA Community
• Specific onboarding and learning framework
• Get familiar with key digital marketing and sales tools
• Experience in working at a big international company

What you bring:
We're looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

• You will ideally be in the last stages of your education and ready for your first career step, so you could be Bachelor or Master student who will graduate in 2025 Jun onwards.
• Your study field should have a commercial focus such as Business Administration, Management, Sales and Marketing, and IT/Digital Transformation
• You are ready to commit to a fulltime placement for 6 months
• You possess strong knowledge of Microsoft Office suite, especially Excel and Power Point
• You pay attention to details as well as ability to deliver highly qualitive work and results
• You are strongly driven, proactive with a problem-solver and adaptable mindset
• You work well within a diverse team as well as being able to work independently
• You have a capacity to listen actively to understand assignments, identify priorities to be able to deliver expected results
• You have the objective to develop your career as Sales and Leader in the next 5 to 10 years
• You will be fluent in Mandarin with a high level of Business English

Meet your team:
The Customer Experience (CX) Mid-Market (MM) segment represents SAP’s fastest growth opportunity, particularly in Cloud. To accelerate market share in MM, the purpose of the Sales Development Associate (SDA) Team is to find new customers, profile the entire company, find news and potential challenges to address them and ultimately support Sales to turn them into SAP Customers. We do this by leveraging innovative, digital, sales tools to give our customers a great first experience with SAP.


We are a friendly, diverse, dynamic, and innovative team that works in Greater China Digital Hub in Chengdu in a multicultural environment. We have multiple nationalities working in SAP Digital Hub organization around the world. So not only will you have an opportunity to gain highly valuable experience within a global IT Company, but you will also have access to a strong career development framework worldwide. Finally, not only will you gain a meaningful customer-focused work experience you will also have the chance to develop your understanding of other cultures.


Our Digital Hub Team Culture is driven and guided by our clear values, everything with Collaboration, Trust, Innovation, going the Extra mile, and always having a Growth-mindset.


So, as a Call-To-Action, we expect you, with our support, to make your own success at SAP by owning your experience with us. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 407876 | Work Area: Sales Operations | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid.