Adidas

VP Marketplace Management

FULL TIME

October 24, 2024


Purpose & Overall Relevance for the Organization:
Develop and lead the implementation of adidas China marketplace management strategies, lead and drive retail expansion, fleet optimization and trade zone transformation to ultimately develop and retain a strong brand-led distribution network in China and foster the business growth of offline channels.

Key Responsibilities:
General Planning and Management
  • Develop adidas long-term, mid-term marketplace management strategics to develop and retain a strong distribution network
  • Define POS development plans and key trade zone marketplace strategies with own retail and franchise business leaders to enable strong and sustainable business development in offline channels
  • Drive the implementation of yearly retail expansion plans and monitor the opening, remodeling processes of key projects
  • Oversee landlord portfolio, define long-term landlord cooperation strategies and maintain strategic partnership with key landlords
  • Gain insights of marketplace trends, define opportunities and risks and integrate into strategics and plans

Retail Expansion
  • Build and maintain strong landlord partnership in regions to ensure a high-quality, brand-building distribution network for both own retail and franchise
  • Proactively search and negotiate the right location for new POS and improve the location and space of existing POS
  • Manage and implement the yearly and quarterly retail expansion plan
  • Gain competitor intelligence and interpret into marketplace strategic planning

Landlord Partnership
  • Strengthen strategic landlord relationship and collaborate closely with landlords to win the competition in the marketplace
  • Enhance the cooperation efficiency with key landlord from individual project mode to national holistic mode
  • Develop the cooperation strategies with different landlords and maintain the landlord portfolio
Store Allocation & Asset Management
  • Define the policies and procedures of own retail, franchise POS opening, ensure the communication is timely and effectively
  • Co-manage the POS allocation with franchise management to support marketplace development with customers
  • Develop POS planning, track and forecast store opening progress
  • Lead the overall management of own retail and franchise opening support, including capex management, asset management, BPM approval

Store Development Project Management
  • Drive the end-to-end project management for new store opening and remodeling
  • Manage the store construction of adidas own retail stores and franchise key stores to ensure the high-quality of store image and brand equity is delivered to consumers
  • Develop and implement store maintenance to ensure store operations safety

KPI:
  • Net sales achievement and operating profit achievement of Offline Channels
  • Sell-out growth of Offline Channels
  • Delivery results of store network and remodelling
  • Capex efficiency enhancement
  • store expansion achievement
  • key category business achievement

Key Relationships:
  • Internal: Senior Leadership Team, Franchise Account Sales team, Retail Operations team, Consumer Experience, Finance, Non-trade Procurement, Legal
  • External: Landlord, franchise customers

Requirements:
Knowledge, Skills and Abilities:
  • Strong business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis
  • Strong leadership & management skills
  • Strong strategic planning and implementation
  • Strong industry knowledge
  • Strong relationship and knowledge about local landlords
  • Remarkable negotiation skills and great influencing skills
  • Strong communication and interpersonal skills with all counterparts

Requisite Education and Experience / Minimum Qualifications:
  • 15+ years of general business management experience
  • Bachelor in related field required, MBA preferred
  • Rich experience with a global consumer goods brand and/or modern retailer
  • Fluent written and spoken English and Mandarin

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

    COURAGE: Speak up when you see an opportunity; step up when you see a need..
    OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
    INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
    TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
    INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
    RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
VP Marketplace Management
BRAND:
LOCATION:
Shanghai
TEAM:
Sales
STATE:
SH
COUNTRY/REGION:
CN
CONTRACT TYPE:
Full time
NUMBER:
517821
DATE:
Oct 18, 2024
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