At Vitamin Well Group , we provide healthier and better tasting drinks, snacks, and protein products. Our core brands are Vitamin Well, NOCCO and Barebells, which are present in all Nordic countries, most of Europe, North America, the MENA region, and parts of East Asia. Our revenue exceeds 500 million EURO and we have a strong double-digit annual volume growth rate. We provide products in over 40 markets, with an HQ in Stockholm and offices in ten countries around Europe, USA, and Asia Pacific.

Vitamin Well Group’s continued growth in Denmark has created an exciting opportunity, and we are now looking for a talented Marketing Activation Manager to lead Barebells in the Danish market.

We are looking for a driven Marketing Activation Manager to lead the charge for one of Denmark’s most impressive and fast-growing functional snack brands: Barebells. As a market leader, we are committed to pushing boundaries with bold marketing strategies and a passion for innovation.

In this role, you will take full ownership of Barebells’ marketing activations in Denmark, driving consumer engagement through well-planned campaigns, partnerships, and ambassador programs.

This position is based in Copenhagen and reports to the Head of Marketing for Vitamin Well Denmark. Occasional travel and participation in key activations during peak seasons and product launches will be part of the role.

As our Marketing Activation Manager Barebells Denmark, you are tasked with:

MARKETING ACTIVATION

• Be the passionate advocate for the Barebells brand in Denmark, both internally and externally.
• Develop and execute marketing activations tailored to the Danish market, with a focus on increasing market penetration and brand awareness.
• Lead new product launches from planning to execution, ensuring flawless rollouts.
• Collaborate with the Head of Marketing for Denmark and the Global Brand Manager Barebells (based at HQ) to ensure alignment with global brand strategy and business objectives, while representing the Danish consumer and implementing necessary local adaptations.
• Deliver best-in-class social media marketing by working closely with the Social Media Lead to create content that enhances brand visibility and grows the follower base.
• Drive integrated marketing efforts across e Commerce and retail channels, ensuring activations align with the long-term brand strategy, while collaborating with sales teams to maximize consumer engagement and growth.
• Oversee and manage budgets for marketing activations, ensuring efficient allocation of resources.

PARTNERSHIPS, AMBASSADORS AND EVENTS

• Identify and foster local partnerships that align with Barebells' brand values and growth objectives.
• Negotiate and manage agreements with event partners.
• Plan, manage logistics, and execute events, both small and large, ensuring exceptional brand representation at all times.
• Sponsor and support community events, ensuring smooth communication across both partner and internal channels.

WHO ARE YOU?

You are a proactive and driven marketer, ready to take ownership of Barebells’ brand activations in Denmark. Your ability to think creatively, adapt quickly, and manage multiple projects is essential in this fast-paced environment. You thrive in a collaborative environment but are also confident working independently to bring ideas to life.

With a strong focus on building relationships—whether through partnerships, ambassador programs, or community events—you thrive on making an impact. You understand the importance of balancing long-term brand goals with immediate execution, ensuring that Barebells remains at the forefront of the Danish market.

TO SUCCEED IN THIS ROLE, YOU BRING:

• FMCG Marketing Experience: A minimum of 3 years’ experience in brand marketing, ideally within the FMCG industry.
• Creativity & Innovation: A passion for generating new ideas and activating successful marketing campaigns.
• Collaboration & Communication: The ability to work closely with cross-functional teams and external partners, with excellent Danish and English communication skills.
• Analytical & Organized: A structured approach to managing budgets, projects, and timelines, with an eye on delivering measurable results.
• Event & Ambassador Management: Experience overseeing events and/or managing ambassador programs to build brand loyalty and visibility.
• Willingness to Travel: Enthusiasm for participating in key activations and events, both locally and occasionally internationally.

Welcome with your application at the latest October 21st 2024. We will review applications on an ongoing basis and the position may be filled before the last application day.

As every process is unique and so are you, we will ask you to submit a CV and not only apply with your Linked In profile.

LIFE AT VITAMIN WELL GROUP

Our growing family is made up of over 470 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.