Egypt Job Openings
Mindshare
Mindshare: Senior Media Executive- Egypt
Cairo
FULL TIME
September 3, 2024
About Mindshare:
Mindshare is a media services company that accelerates good growth for its clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards on Linked In or Instagram or hear about the company in the words of our own people here.
Overview of role
Mindshare helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology, and creativity we design communication strategies that grow brands and generate sales.
As part of WPP and Group M, we have access to the richest data sets and most robust benchmarks in the business.
3 best things about the job
- Working on one of the most prestigious accounts, you will have great exposure to integrated campaigns across all channels with a focus on digital
- You will also work alongside a diverse and talented team in a collaborative team environment
- Attain a strong understanding of cross channel media strategy by working on the fastest growing and diversified category
- Working on advanced Global & Local CPG accounts with a strong agenda for digital maturity
The Senior Media Executive will work with the manager and multiple internal/external partners to plan and execute holistic media plans to ultimately contribute to the business growth of the category in charge. This person would have to be comfortable working in a fast-paced team, but also act as a strong project manager that can manage multiple work streams and adapt to business change.
Responsibilities & Accountabilities:
- Supporting the manager for holistic agency briefing and full funnel media planning (across TV, search, social, partner, display, and other offline and digital channels) in collaboration with Brand and Direct E-commerce teams
- Working collaboratively with external agency partners to come up with the optimal media plans and making sure they get executed to plan.
- Project management and quality control of running media campaigns (new product launches, marketing promotions, brand campaigns)
- Media asset management from briefing into the creative team, to processing them to be run on media as planned
- Continuous analysis of performance vs. plan, whilst driving relentless data driven optimization across channel, audience, creative and conversion.
- Manage day to day category budgets across media activities
- Other associated duties as required.
What are the measures of success?
- You will have consistently delivered brilliant work to the client.
- You will have delivered improvements in performance by proactively identifying opportunities.
-
You will have successfully helped to upskill the wider team, to ensure best in class planning, implementation, and performance.
About you:
- 2-3 years media / digital marketing experience in either agency or client-side within relevant industry.
- English - Arabic (Excellent verbal and written skills).
- Solid understanding of multiple media platforms and channels incl. Google Marketing Platform, Facebook Business Manager etc.
- Good analytical and interpretation skills to drive action from insight and tell simple stories using the numbers and analysis.
- Demonstrable project management and collaboration skills to obtain the best results and / or problem solve.
- Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
- Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
- Team worker: should be able to build strong and cooperative relationships, work cross-functionally with a wide range of people, and managing all stakeholders.
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