Germany Job Openings
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Adevinta
CRM Data Analyst (d/f/m)
Berlin
FULL TIME
November 18, 2024
- Oversee the functionality and accuracy of CRM data tracking to ensure reliable data collection for all campaigns and customer interactions.
- Regularly update tracking methods, including UTM parameters and other tracking conventions, to align with evolving campaign needs and analytics requirements.
- Collaborate with IT and other technical teams to troubleshoot tracking issues and resolve data inconsistencies.
- Design, update, and maintain over 30 dashboards to provide accurate, up-to-date insights into key performance indicators (KPIs).
- Ensure that dashboards are adaptable to shifts in business priorities, campaign performance metrics, and strategic KPI changes.
- Coordinate closely with cross-functional teams to refine and adapt dashboards for optimal performance and clarity.
- Conduct A/B test analyses to assess campaign and product performance, delivering insights that support data-driven decision-making for over 100 annual tests.
- Provide timely ad-hoc analyses upon request, utilizing Big Query, GA4, and other relevant tools to support immediate business needs.
- Collaborate with stakeholders to translate test results into actionable insights, ensuring swift adaptation and optimization of marketing strategies.
- Prepare, validate, and verify CRM data for integration into broader planning cycles and strategic forecasting efforts.
- Ensure the accuracy of CRM data inputs for annual and quarterly planning, contributing to seamless forecasting and budgetary assessments.
- Act as the primary liaison between the CRM and Analytics teams to streamline communication, resolve key data challenges, and maintain consistent reporting standards.
- Work with stakeholders to address and resolve data issues promptly, enhancing the overall reliability of CRM reporting and analytics.
- Identify, diagnose, and resolve inconsistencies in CRM data to maintain high standards of data accuracy and reliability.
- Implement best practices for data management and quality control, proactively addressing any data discrepancies as they arise.
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Attention to Detail: Ensures precision in data tracking, dashboard updates, and test analysis, minimizing errors and maximizing data quality.
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Analytical Thinking: Uses a data-driven approach to analyze and resolve complex data challenges, providing insights that drive strategic decisions.
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Collaboration: Works effectively with cross-functional teams, particularly in the Analytics and Marketing departments, to align on data needs and tracking requirements.
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An attractive Base Salary
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Participation in our Short Term Incentive plan (annual bonus)
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Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon well why not! just make sure you have internet connection!
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A 24/7 Employee Assistance Program for you and your family, because we care ❤️
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Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
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