Job purpose

People Cert is looking for a are seeking a detail-oriented and analytical Market Research Analyst to join our Product Marketing team. This role is crucial in supporting the operational activities of the Senior Product Marketing Managers (Sr. PMMs) and leading comprehensive market research initiatives. The Research Analyst will play a vital role in strengthening our messaging, value proposition, and market positioning by providing actionable insights and data.

Duties and responsibilities

Operational Support:

• Assist Sr. PMMs with day-to-day operational tasks to ensure seamless execution of marketing strategies.
• Manage the collection and organization of data to support the development and refinement of product messaging and positioning.
• Coordinate with cross-functional teams to ensure the timely delivery of marketing materials and sales enablement assets.
• Provide input on the development of marketing campaigns, product launches, and go-to-market strategies based on research findings.

Market Research Leadership:

• Design and execute comprehensive market research projects to gather data on market trends, competitive landscape, and customer needs.
• Analyse market data to identify opportunities and challenges, providing insights that inform product marketing strategies.
• Manage subscriptions to market research tools and resources, ensuring the team has access to the latest industry information.

Insights and Analysis:

• Generate and present detailed reports on research findings, offering strategic recommendations to Sr. PMMs, Product Marketing Director, VP Product.
• Conduct ad hoc research to support specific product marketing initiatives, providing data-driven insights to enhance decision-making processes.
• Lead cross-functional meetings to discuss research findings and their implications for product marketing strategies.
• Ensure effective communication of research insights across the Product Marketing team and other relevant departments.

Minimum required skills and qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• Excellent command of the English language (C2 level certification is required, Language Cert C2 LTE or C2 IESOL certificate would be a plus).
• 5+ years of experience in market research, marketing analysis, or a related field is a must.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Proficiency in market research tools and methodologies.
• Excellent communication skills, both written and verbal, with the ability to present findings clearly and concisely.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Knowledgeable of Market research jargon.

What we offer:

• Competitive remuneration package
• Work in an international, dynamic and fun atmosphere
• Two free vouchers for all certifications from People Cert's Portfolio per year for all employees
• Huge learning experience in using best practices and global environment
Constant personal and professional development

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

About People Cert
People Cert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, People Cert enables professionals to boost their careers and realize their life ambitions.
Quality, Innovation, Passion, Integrity are the core values which guide everything we do.
Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at People Cert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Secure English Language Tests (SELTs)
Any person who is engaged by People Cert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to People Cert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by People Cert) where the existence of any criminal record and/or bankruptcy must be declared.
If working on the SELT service in the UK, background checks will include:

• A basic or enhanced Disclosure Barring Service (DBS) check

• Right to Work in the UK check (including nationality, identity and place of residence)

• HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)

• Financial background check

• Employment reference check.

If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.
In addition, if personnel are required to speak to SELT candidates they must be appropriately skilled in English language and, where SELT services are provided anywhere in the world (outside of the UK), the official language of the relevant country.

All applications will be treated with strict confidentiality.