Hong Kong Job Openings
Senior Citizen Home Safety Association
Manager / Assistant Manager, Marketing
FULL TIME
November 6, 2024
Posting Date: 2024-11-06
24/7 support service consisting of emergency aid, integrated care, around-the-clock vigilance service, health management, and day-to-day living assistance. The Association also provides training and workshops to the elderly and their family and caregivers.
In addition, SCHSA’s Easy Home Services provide at-home care to elderly consisting of elderly care, medical escort, house cleaning and rehabilitation services. SCHSA strives to enable elderly to age in place and lead quality lives independently. SCHSA innovates
and leverages technology to deliver people-centric services.
We are looking for talented and passionate individuals who are interested in combining the challenge of running real businesses with the satisfaction of delivering tangible social impact and direct community engagement. We are open to strong candidates who
consider this as their second career.
- Formulate the marketing strategy to achieve desirable brand building, positioning strategies & business objectives
- Enhance brand awareness with new product launches to achieve brand and business targets
- Implement the brand building campaigns and promotions, develop strategy for customer retention program, buying behaviors and reward activities
- Develop and write a wide range of high quality marketing copy and creative content for social media and for other owned communication channels to ensure brand consistency
- Formulate content strategy and manager the brand’s website, social media and mobile app for platform growth & user engagement. Build enthusiasm and momentum for our marketing initiatives
- Maintain and build relationships with influencers, media partners and media vendors to keep abreast of market changes and trend
- Plan and implementation of SEO technical and on-page optimizations
- Coordinate with Business Units in setting sales and promotion focuses and activities
- Identify market trends and conduct market research to cope with market changes and challenges from competitors
- Contribute to overall marketing and branding KPI to drive brand awareness and preference
- Perform other ad hoc duties as required
- Candidate with more experience will be considered as Marketing Manager
- 7+ years of working experience in Marketing
- Degree holder or above in Marketing or related disciplines
- Integrated marketing including content, digital, CRM and so on
- Good communication & writing skills
- Proficient in MS Office Word, Excel, Power Point
- Immediate available is highly preferred
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