Hong Kong Job Openings
Hong Kong Design Centre
Manager - Content Marketing & Media Strategy
November 6, 2024
Manager - Content Marketing & Media Strategy
Hong Kong Design Centre (HKDC) was founded in 2001 as a strategic partner of the HKSAR Government in establishing Hong Kong as centre of design excellence in Asia. We are on a public mission to promote wider and strategic use of design and design thinking to foster innovation, create business value and improve societal well-being.
We now have an exciting opportunity for a high caliber candidate to join our dynamic team. Please visit our website www.hkdesigncentre.org for information of HKDC.
The Roles:
- Working closely with the Programme Director and Senior Manager of Event and Marketing team for HKDC’s flagship programmes: Business of Design Week (BODW), Knowledge of Design Week (KODW) and bodw+ (Asia's leading digital design portal);
- Proactively plan, develop and implement strategies for effective content marketing and media communications across online/ offline campaigns;
- Work closely with digital agencies and TV broadcasters and establish productive relations with external parties across public and private sectors, including sponsors, media, PR agencies and business partners within and outside Hong Kong, and Greater Bay Area;
- Undertake effective project management, including budgetary control, timely reporting, compliance with corporate governance policies, assessment of outcomes and impact of the related activities;
- Keeping up to date with industry best practice and monitoring content strategies of global trends and competitors;
- React, review and improve marketing peformance consistently and rapidly; &
- Perform ad hoc assignments as required.
Requirements:
- University degree or above;
- At least 8 years of relevant experience in which minimum 3 years at supervisory level with good mentoring skills; Experience in design agencies or media is preferred and experience in China Marketing is a plus;
- Strong verbal and written communication skills in both English & Chinese (including Putonghua);
- Highly analytical with a strong knowledge of online advertising platforms and analytics tools including but not limited to Google Analytics, Google Ads, Facebook Business Manager, Hubspot, and We Chat Official Accounts Platform;
- Excellent content strategy and writing skills in both English and Chinese;
- Good project management in International, HK and Mainland China Marketing;
- Strong CRM management skill; Experience in media buying will be useful;
- Able to build networking and partnership in Hong Kong and Mainland China especially Greater Bay Area; &
- Able to work independently to deliver under tight time schedule and work effectively in a team-oriented environment.
https://www.bodw.com
https://2024.kodw.org
Interested parties are invited to apply by sending your resume with full details of education, work experience, current & expected salary, contact telephone number and earliest available date to the Human Resources Office, Hong Kong Design Centre, 4/F, DX design hub, 280 Tung Chau Street, Sham Shui Po, Kowloon or email to: hr@hkdesigncentre.org on or before 19 November 2024. HKDC reserves the right not to make appointment for the post(s) advertised. Only short-listed candidates will be notified. All information received will be kept in strict confidence for six months and data will only be used for recruitment purpose.
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