Hong Kong Job Openings

CFA Institute

Manager, Membership Growth Initiatives

FULL TIME

September 5, 2024

As the global association of investment professionals, CFA Institute sets the standard for professional excellence and credentials. We champion ethical behavior in investment markets and serve as the leading source of learning and research for the investment industry. We believe in fostering an environment where investors’ interests come first, markets function at their best, and economies grow. Spanning nearly 200,000 charterholders worldwide across 160 markets, CFA Institute has 10 offices and 160 local societies. Find us at

CFA Institute

or follow us on

Linked In

and

X at @CFAInstitute

At CFA Institute, we care about our employees’ mental, physical, social, and financial well-being. That’s why we are committed to providing a comprehensive, competitive benefits package that offers flexibility to make choices that meet their needs:

Health & Well-being benefits that are amongst the best in the industry with full comprehensive Medical, Dental, and Vision for employees and their family members
Comprehensive Leave and Time Off plans
A focus on Financial Well-being means that we stack our retirement benefits against the most competitive standards.
Flexible work arrangements
Wellness, Education, and Employee Assistance Benefits

Job Description Summary:

The Manager of Membership Growth Initiatives will play a crucial role in driving membership acquisition, engagement, and retention for CFA Institute. Reporting to the Director of Membership Growth Initiatives, this position focuses on defining and implementing strategies and initiatives to grow our member base and enhance the overall member experience. This individual will advocate on behalf of our members, keeping their needs front and center of the membership team and other stakeholders.

This position is expected to be based in Hong Kong and will be eligible for flexible/hybrid/remote work.

Job Description:

The responsibilities of this role include:

Support the development and implementation of membership growth strategies to attract and retain new members.
Investigate and scope viable and actionable opportunities for attracting and retaining members.
Implement programs and services designed to enhance member retention and satisfaction.
Analyze member data and feedback to identify opportunities and actionable recommendations for improvement and growth
Conduct testing and research, as needed, to validate solutions.
Prepare presentations and documentation to support recommendations.
Collaborate with Marketing and regional teams on engagement and conversion strategies for membership growth initiatives, including for Level III passers.
Partner with Marketing to develop and maintain member onboarding and communications processes to ensure a positive member experience.
Track and analyze membership data to monitor growth trends and measure the effectiveness of membership initiatives.
Prepare regular reports on membership data and analyses and present findings to the Senior Director and other stakeholders.
Utilize data insights to recommend and implement improvements to membership strategies, processes, and programs.
Understand our customers, products, and business and define opportunities to create innovative solutions that drive business growth.
Build and maintain relationships with current and prospective members, understanding their needs and ensuring their satisfaction.

The skills and experience required for this role are:

Bachelor’s degree required.
Minimum of 5-7+ years of experience in membership development, marketing, or a related field.
Proven experience in executing successful membership growth and engagement strategies.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders.
Ability to work collaboratively in a global team environment and manage multiple tasks simultaneously.
High level of organization and attention to detail.

If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.

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We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

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