Hong Kong Job Openings

The Hong Kong Inclusion Platform

Marketing Assistant in Social media brand management - HK

FULL TIME

September 4, 2024

Company Profile:
Our client is a leading international e-commerce platform specializing in Asian beauty and fashion products from South Korea, Japan, and China. They offer a dynamic working environment and excellent growth opportunities.

Responsibilities:
  • Content Creation and Curation:
  • Conceptualize and create engaging multimedia content, including short-form videos, graphics, and written posts, for digital platforms and marketing campaigns.
  • Curate and repurpose existing content to align with brand guidelines and campaign objectives.
  • Produce storyboards, visual elements, and edit videos to enhance the overall visual appeal and impact.
  • Social Media Strategy and Execution:
  • Develop and implement comprehensive social media marketing strategies for assigned brands, tailoring approaches to different platforms and target audiences.
  • Manage the day-to-day execution of social media campaigns, including planning, scheduling, and monitoring of posts.
  • Ensure all social media-related contract requirements and KPIs are fulfilled.
  • Campaign Performance Monitoring and Analysis:
  • Track and analyze the performance of social media campaigns, providing regular reports and actionable insights to stakeholders.
  • Identify trends, optimize content, and make data-driven recommendations to improve campaign effectiveness.
  • Market Research and Trend Monitoring:
  • Conduct regular market research to stay up-to-date with the latest social media trends, platform updates, and consumer behavior.
  • Translate market insights into strategic recommendations to enhance the brand's social media presence and engagement.
  • Collaboration and Support:
  • Work closely with cross-functional teams (e.g., marketing, creative, advertising) to ensure seamless integration of social media initiatives.
  • Provide support and guidance on social media best practices to internal stakeholders.
  • Participate in additional assignments as needed to support the overall digital marketing efforts.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field
  • 3-5 years of hands-on experience in social media marketing, content creation, or digital campaign management
  • Proficient in using various content creation, graphic design, and video editing tools (e.g., Adobe Creative Cloud, Canva, Premiere Pro)
  • Familiarity with social media management platforms (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools
  • Excellent written and verbal communication skills in English, with the ability to tailor messaging for different audiences
  • Strong analytical and data-driven mindset, with the ability to interpret performance metrics and provide insights
  • Proactive, detail-oriented, and well-organized approach to managing multiple tasks and deadlines
  • Passion for social media, staying up-to-date with industry trends, and a desire to continuously learn and improve
  • Collaborative team player with the ability to work cross-functionally
  • Proficiency in Microsoft Office suite, particularly Excel for data analysis and reporting
Company Benefits:
  • 5-day work week.
  • International and enjoyable working environment.
  • Medical and dental insurance coverage.
  • Staff discounts on the e-commerce platform.
  • Annual, birthday, and exam leave with full pay for sick leave.
  • Stock options available.
Job Type: Full-time
Pay: $17,000.00 - $19,000.00 per month
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