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The Hong Kong Inclusion Platform
Marketing Assistant- Social Media Brand Management
FULL TIME
August 29, 2024
Our client is a leading international e-commerce platform specializing in Asian beauty and fashion products from South Korea, Japan, and China. They offer a dynamic working environment and excellent growth opportunities.
Responsibilities:
- Content Creation and Curation:
- Conceptualize and create engaging multimedia content, including short-form videos, graphics, and written posts, for digital platforms and marketing campaigns.
- Curate and repurpose existing content to align with brand guidelines and campaign objectives.
- Produce storyboards, visual elements, and edit videos to enhance the overall visual appeal and impact.
- Social Media Strategy and Execution:
- Develop and implement comprehensive social media marketing strategies for assigned brands, tailoring approaches to different platforms and target audiences.
- Manage the day-to-day execution of social media campaigns, including planning, scheduling, and monitoring of posts.
- Ensure all social media-related contract requirements and KPIs are fulfilled.
- Campaign Performance Monitoring and Analysis:
- Track and analyze the performance of social media campaigns, providing regular reports and actionable insights to stakeholders.
- Identify trends, optimize content, and make data-driven recommendations to improve campaign effectiveness.
- Market Research and Trend Monitoring:
- Conduct regular market research to stay up-to-date with the latest social media trends, platform updates, and consumer behavior.
- Translate market insights into strategic recommendations to enhance the brand's social media presence and engagement.
- Collaboration and Support:
- Work closely with cross-functional teams (e.g., marketing, creative, advertising) to ensure seamless integration of social media initiatives.
- Provide support and guidance on social media best practices to internal stakeholders.
- Participate in additional assignments as needed to support the overall digital marketing efforts.
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5 years of hands-on experience in social media marketing, content creation, or digital campaign management
- Proficient in using various content creation, graphic design, and video editing tools (e.g., Adobe Creative Cloud, Canva, Premiere Pro)
- Familiarity with social media management platforms (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools
- Excellent written and verbal communication skills in English, with the ability to tailor messaging for different audiences
- Strong analytical and data-driven mindset, with the ability to interpret performance metrics and provide insights
- Proactive, detail-oriented, and well-organized approach to managing multiple tasks and deadlines
- Passion for social media, staying up-to-date with industry trends, and a desire to continuously learn and improve
- Collaborative team player with the ability to work cross-functionally
- Proficiency in Microsoft Office suite, particularly Excel for data analysis and reporting
- 5-day work week.
- International and enjoyable working environment.
- Medical and dental insurance coverage.
- Staff discounts on the e-commerce platform.
- Annual, birthday, and exam leave with full pay for sick leave.
- Stock options available.
Pay: $17,000.00 - $19,000.00 per month
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