Israel Job Openings
Panaya
Product Marketing Manager
October 31, 2024
Panaya is the market leader in ERP and CRM change intelligence. Panaya Saa S solutions for change intelligence reduce the time, cost, and risk involved in the delivery of change to business applications like SAP®, Oracle® EBS, and Salesforce.com. Powered by cutting-edge data aggregation and machine learning algorithms, we deliver deep insights that help organizations determine dependencies, accelerate testing, and ensure business continuity. With Panaya, organizations can have the peace of mind they need to freely and rapidly evolve.
Panaya was selected as the 7th best Hi-Tech company to work for in Israel in the DUN’s 100 top companies for 2024, as well as awarded by Gartner and Forrester. We are looking for a Product Marketing Manager to join our marketing growing team.
As a Product Marketing Manager at Panaya, you’ll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness and product usage.
The primary responsibility is to create effective marketing programs, developing collaterals to promote Panaya solutions, and writing engaging content to raise brand awareness and generate leads. You will work closely with the Product team understand what the latest product updates are and how they should be promoted to the audience. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
About The Role
Panaya was selected as the 7th best Hi-Tech company to work for in Israel in the DUN’s 100 top companies for 2024, as well as awarded by Gartner and Forrester. We are looking for a Product Marketing Manager to join our marketing growing team.
As a Product Marketing Manager at Panaya, you’ll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness and product usage.
The primary responsibility is to create effective marketing programs, developing collaterals to promote Panaya solutions, and writing engaging content to raise brand awareness and generate leads. You will work closely with the Product team understand what the latest product updates are and how they should be promoted to the audience. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
About The Role
- Convert product value proposition to tangible Sales and thought leadership content.
- Produce high-quality content, including: Blog posts, web pages, white papers, videos, brochures, presentations, infographics.
- Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
- Go-to-Market and Product Launches: collaborate with cross-functional stakeholders including product, sales, CSMs to plan and execute go-to-market strategies for product launches.
- Drive market research and develop thought leadership assets.
- Collaboration with Product Management on product strategy, product road map and product go to market.
- Sales Enablement and Product Training: collaborate with Product and Pre-Sale to formulate and execute sales strategy plans to drive growth for our products.
- Invests time researching our main competitors, their messaging and marketing approach and proposing counter measures.
Required Qualifications & Skills
Ideal Candidate Must Have
It Would Be Awesome If You Also Had
The position is also open for candidates from Israel and EMEA
Reporting to: Chief Marketing Officer
Ideal Candidate Must Have
- 2+ years experience in product marketing, technical marketing, or digital content
- Hands-on experience in developing high-quality marketing collaterals for Saa S B2B Solutions (incl. campaigns, roll out, webinars, etc.)
- Experience in SFDC ecosystem (Influencers, Communities & App Exchange related)
- Strategic thinking – the ability to transform technology into a clear business proposition.
- Self-starter, team player, and able to work in a fast-paced environment.
- Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating.
- Ability to navigate and build relationships with a global network of stakeholders, flourish in a matrix environment, and influence peers and indirect reports.
- Experience in content writing
- True native fluency in English with exemplary communication skills
It Would Be Awesome If You Also Had
- Bachelor’s degree or higher in marketing, communications, business, or another related field
- Product marketing experience in the ERP or Testing Domain
- Organizational and project management experience
- A great sense of humor
The position is also open for candidates from Israel and EMEA
Reporting to: Chief Marketing Officer
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