Italy Job Openings
Amplifon
Global Brand Creative Senior Specialist
FULL TIME
October 19, 2024
Specific Activities To work in the Mktg Global Brand, Media & Advertising team, being responsible of:
- identifying locally relevant consumer insights and help in creating winning consumer strategies that deliver against consumer and company objectives
- designing multi TPs communication campaigns (i.e. from strategic approach to production and delivery), turning customer understanding into compelling communication ideas and bringing global strategies to life
- deploying 360° integrated campaign (ATL/BTL/Digital), from content perspective and assets creation (social post, banners, display, landing page, website)
- Elaborate the content for the social media, focusing on consideration and conversion
- Global media measurement tracking & monitoring activities: regularly liaise with countries to collect data, analyze performance and ROI and suggest actionable reco
- Liaising with Global Digital dept, to ensure maximum consistency and coherence within communication platform
- managing and nurturing effective relationships with local teams, to understand specific business needs and features and be able to support the teams and act accordingly, having the right balance between collaboration and governance
- liaising effectively with external partners (i.e. digital agency, consultants, creative agencies)
- managing brand visual identity and guidelines, evolving it according to business strategy and adapting it for local purposes
- hold a University Degree in Business Administration, preferably with a background in Marketing (Brand/Communication/Media focus)
- have gained a previous relevant Marketing experience in multinational companies, (at least 4/5 years as jr BM)
- have proven experience of multi TPs communication campaign end-to-end design, from strategic approach to production and delivery
- have experience in deploying 360° integrated campaign (ATL/BTL/Digital)
- have good relationship skills both with internal/external stakeholders
- are highly structured, with strategic thinking and strong analytical skills
- are proactive, team player and able to handle complexity
- speak Italian and English fluently and would like to work with multicultural and dynamic teams
- are willing to travel
- possess an excellent command of Microsoft Office
Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work 9 days/month remotely.Workplace: Via Ripamonti 133, 20141, Milan (Italy)
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