Digital Acquisition - Manager

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

This position is an exciting opportunity to work in the fast-paced and dynamic environment of Japan Digital Prospect Acquisition.

Japan Digital Acquisition is a top priority for the business growth and this individual will play a key role in driving that business forward.

*Key goals are to:

• Share the responsibility to drive NAA and Rev-A growth aggressively and positive downstream behavior for new card members (activation, billed business, attrition) with managed ROI
• Provide best in class prospecting experience
• Establish new innovative acquisition initiatives to fuel future growth
• Collaborate with relevant parties; including local ICS & other LOBs, Co E & EDDS, and external agencies

*Responsibilities:

1.Overall Acquisition Management

• Deliver on the acquisition strategy and related product and communication tactics/campaigns
• Proactively manage and optimize budget allocation towards key success metrics such as new accounts and billed business acquired, maximizing ROI
• Understand financial, accounting, campaign execution, parameter management, and customer inquiry handling
• Define the end to end entire process and ideal short/long term strategies for both senior management and field level point of view
• Ensure compliance with key legal and regulatory requirements

2.New Channel/Partnership Development and Implementation

• Focus on unlock the untapped potential area - Develop partnership, Influencer marketing, and Prospect Nurturing initiative
• Determine and implement scalable and cost-efficient acquisition strategy across digital channels, including Paid/Non paid Search, Affiliates, Partners, Display Media, SNS, Member get Member programs and so on
• Analyze campaign results and acquisition performance to recommend and implement actions/solutions
• Work and liaise comfortable with key internal stakeholders (COE & EDDS, PLD, Brand, CA&C, Strategic Planning, F2F, Prospect Marketing, Risk, New Accounts, Legal/Compliance, Finance, GSG, GMS)
• Effectively manage external agencies to develop both effective campaign plans and creative

3.Lead Local/Central Projects under above knowledge/experience

• Develop and implement a holistic winning strategy to drive new enrollment and card usage across all customer lifecycle
• Partner with channel owners to ensure consistent messaging across all customer touchpoints
• Collaborate closely with Local/Central stakeholder on leading several projects

• This position is very new and currently as an Individual Contributor, but will be highly likely become a People Leader in near future.

*Qualifications:

• Digital marketing experience; At least 5+ years' work experience specifically digital acquisition preferred
• Excellent oral and written communication in Japanese/English, including presenting to senior leadership deep and ability to stay ahead of a constantly changing digital marketplace
• A self-starter/motivator who owns their role, is solution focused, can multi-task and prioritize - work in a fast-paced environment
• Excellent relationship and influencing skills and proven ability of driving results within a matrixed organization
• Team player and excellent communication skill to work with colleague across the lines
• Solid understanding of card economics and financial concepts, e.g. ROI
• Results oriented and good project management - ability to drive projects/partners towards deadlines
• Must be detail-oriented, a creative thinker, a team player, organized and efficient
• Good understanding of consumer attitudes, online behavior and interactive technologies
• Experience in a matrix environment, comfortable managing and influencing multiple stakeholders
• Experience developing a strategy from ideation to implementation
• Strong analytical skills and ability to sift through significant amounts of complex data, able to identify trends and convert into actionable insights
• Proven ability to forecast, plan, lead and manage innovative & effective marketing programs that generate results
• Significant or equivalent work experience in high-growth digital environment
• Proficiency in MS Office, notably Excel and Power Point
• Team management experience preferred

Qualifications

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Job ID 24017365