We are seeking a dynamic and detail-oriented Assistant Manager, Product Marketing to join our team. This role will support the Manager in executing product marketing initiatives, campaigns and promotions to achieve marketing objectives across various channels and segments. The ideal candidate will have experience in managing product Go-To-Market (GTM) campaigns and performance marketing.

• Successful launch and execution of product marketing campaigns including media launch event and digital campaign.
• Achievement of product campaign-specific KPIs such as reach, engagement, cost per leads, click-through rates, conversion rates and etc.
• Timely delivery of marketing initiatives within budget

• Quality and consistency of product marketing materials.
• Adherence to brand guidelines.
• Positive feedback from internal stakeholders and external partners.

• Adherence to budgetary constraints.
• Accurate and timely financial reporting.
• Efficient use of resources and cost management.

• Effective collaboration and teamwork.
• Successful integration of cross-functional inputs into campaigns.
• Achievement of campaign goals through collective efforts.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in marketing communications, with a focus on product GTM campaigns and performance marketing.
• Strong understanding of digital marketing, including social media, SEO/SEM, and lead generation.
• Excellent project management and organisational skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Strong written and verbal communication skills in both Bahasa Malaysia and English.
• Attention to detail and ability to manage multiple projects simultaneously.
• Familiarity with Shariah guidelines is a plus