Overview:
● The Senior Executive, Digital Marketing, is responsible to strategize, execute and
optimize digital marketing efforts for CARSOME Academy Malaysia.
● This role requires a dynamic individual with a deep understanding of digital
marketing trends, a passion for driving online engagement and the ability to lead
key digital touchpoints that align with the overall marketing strategy and KPIs.
Responsibilities :
Digital Strategy & Campaign Management:
● Develop, implement and manage comprehensive digital marketing strategies to
enhance brand visibility and drive lead generation across digital platforms.
● Lead the planning and execution of initiatives across multiple digital touchpoints,
including but not limited to website, social media and online advertising.
● Collaborate closely with the Marketing Manager to ensure alignment with overall
marketing goals and objectives.
● Work closely with CARSOME’s Performance team on online media planning,
managing and optimizing online campaigns.
Social Media Management:
● Oversee social media content planning and execution, ensuring consistent brand
messaging across all channels.
● Monitor social media trends, community engagement and analytics to optimize
performance and enhance CARSOME Academy’s online presence.
● Manage social media communications, coordinating with the Regional Creative
Manager for the development of visually compelling and engaging contents.
Content Creation & Optimization:
● Drive the creation of digital content, including static contents, video contents and
other formats to support marketing efforts.
● Able to read and proofread creative copies, both in Bahasa Malaysia and English,
ensuring clarity, tone and alignment with brand guidelines.
Analytics & Reporting:
● Utilize digital analytics tools to monitor, measure and report on the performance
of all digital marketing touchpoints.
● Provide actionable insights and recommendations based on data analysis to
continuously improve the effectiveness of digital marketing efforts.
● Prepare bi-weekly reports on key metrics, KPIs and ROI for digital marketing
activities.
Partnerships & Collaboration:
● Collaborate with CARSOME Academy’s internal teams, CARSOME Group and
partners to enhance digital marketing efforts.
● Engage in grassroots activations, including collaborations with school
counselors, school fairs and seminars, to expand CARSOME Academy’s reach
and build relationships within the education and automotive industry.
Requirements:
● Minimum Bachelor’s degree in marketing, digital marketing or a related field.
● Minimum of 3-5 years of experience in digital marketing, with a proven track
record of managing successful online campaigns.
● Expertise in digital marketing tools and platforms, including Google Analytics,
Google Ads, Meta Ads, Tik Tok Ads and social media platforms. Experience in a
CRM platform is a plus.
● Strong analytical skills with the ability to interpret data and make data-driven
decisions.
● Exceptional command of Bahasa Malaysia and English, with excellent writing and
proofreading skills.
● High level of initiative, creativity and strategic thinking.
● Strong interpersonal skills and the ability to work collaboratively in a team
environment.
● A passion for education and experience in the education industry is an
advantage.
Job Types: Full-time, Permanent
Pay: RM3,000.00 - RM4,000.00 per month
Benefits:

• Dental insurance
• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Overtime pay

Application Question(s):

• Expected Salary

Experience:

• Digital marketing: 2 years (Preferred)