• Manage and executes the monthly retention program via Connect Renewal (or any other similar programs) to increase retention rates and maintain FD balances within the portfolio.
• Take lead in the enhancement and automation of Connect Renewal program to cater for different preferential rates based on customer segment.
• Plan, manages and executes all required deliverables to implement any promotional campaigns in an effective and timely manner to achieve the targets for FD balances and new customer growth.
• Responsible for ongoing monitoring and analysis on campaign performance and tracking competitors’ activities; propose ideas and improvement suggestions to the team and Group ALCO.
• Prepare and perform analysis on post campaign performance – via insights to different customer segments, promotional strategies and its effectiveness in driving overall business direction.
• Take lead in the improvisation and penetration of sales channel (digital space, third party platforms, etc) to support overall business growth targets.
• Construct, develop and manage differentiated promotional programs/ campaigns to cater for relevancy and effectiveness across different sales channels and/or customer segments.
• Lead new enhancement projects by working with HLISB, IT and PFS Digital to new initiatives to dial up FD balances, expanding to new sales channels/ target segments and improve customer experience.
• Develop and build segment marketing.
• Develop strategy and execution for key customer segments.
• Develop dedicated segment strategy and marketing for segments such as NTB, PB/PV and High Network Customers.
• Drive new business ideas by collaborating with other businesses for cross-sell opportunities (portfolio management and expansion).
• Stay up-to-date and keep abreast of evolving technology and challenger landscape to influence and change new product development, initiatives and channels.
• Work with peers, team members across functional departments to deliver business growth.