• Develop Marketing Business Plan (MBP) for the assigned product to craft market luxury leadership position
• Hold accountability for a range of marketing activities, localize and adapt global luxury growth drivers, or develop new local luxury growth drivers
• Build a culture-back brand plans for the assigned luxury portfolio, that can generate impact in key occasions
• Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream.
• Drive ATL and BTL comms strategy in building brand awareness in top 10% occasion and cultivate talkability through creative and ground breaking ideas to ensure brand is at the front of millennial culture
• Develop/Implement a captivating Brand World that is alluring to consumers, driving instant recognition of the brand and cues luxury
• Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media
• Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace
• Work closely with Culture, Consumer Planning, Advocacy, Customer Marketing and Commercial team to develop & evaluate the business environment shift and propose counter action plans.
• Responsible for budget control and business targets to deliver brand growth for short and long term

• Marketing professional with the ability to build Brands as beacons of desire.
• Curious about what’s coming around corners in relation to trends and talkability.
• Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream.
• Experienced partnering with agencies/culture/pr counterparts to drive connected thinking across teams
• 6+ years of experience in brands, media, luxury experiences + across a portfolio of luxury brands

Regular Mexico City 2024-09-19