Netherlands Job Openings

Beiersdorf NV (Netherlands)

PR, Influencer & Engagement Manager (all genders)

Amsterdam

November 14, 2024

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, NIVEA Men, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

As a key player in the Benelux Marketing team, you’ll report to the Head of Media & Consumer Journey BNL while coordinating closely with the Head of Marketing BNL. Your primary responsibility is defining and executing the engagement strategy for NIVEA and Labello in the Netherlands, covering PR, influencer partnerships, Masterbrand campaigns, and activations with both digital and offline media components. This role focuses on both strategic planning and hands-on execution, working closely with teams and agencies to elevate our brand presence. You will also collaborate with the BE Media & Consumer Journey Manager to maximize shared insights and efficiencies.

Responsibilities:
Define the overall Engagement Strategy for NL in collaboration with Head of Marketing & Head of Media & Consumer Journey and in line with EUNA recommendation & guidelines.

Develop Engagement Strategy; Collaborate with the Heads of Marketing and Media & Consumer Journey to shape an engagement plan aligned with EUNA’s guidelines, incorporating market insights and competitive analysis.
Agency Management; Direct and steer agency activities with clear briefs and goals.
Recommend a comprehensive engagement approach covering PR, influencer marketing, Masterbrand (D&I), with defined KPIs, budgets, and action steps.
Oversee Masterbrand campaigns (e.g., Diversity, CSR), while taking the lead on category activations and influencer initiatives as required.
Execute Campaigns and Action Plans: Partner with Brand Managers to ensure flawless execution of engagement strategies, including special influencer campaigns.
Keep dashboards and reports up to date, monitor results, and adjust plans as necessary. Stay informed on digital and influencer trends, documenting best practices for future campaigns.
Agency and Budget Management: Serve as the primary contact for PR and influencer agencies, overseeing contracts, performance evaluations, and budget tracking (e.g., BASE).
Corporate Branding & Compliance: Ensure brand alignment with Beiersdorf’s global identity and values across all communications, internally and externally.

Your Profile

Bachelor’s or Master’s degree in Marketing, Digital, or Business preferred.
5+ years in a relevant marketing or digital role, with strong expertise in PR and influencer marketing.
Up-to-date with the latest trends in PR and digital, both locally and internationally.
Experienced with Influencer Marketing, skilled in both content creation and contract negotiations with influencers.
Have a creative edge, able to evaluate, challenge, and develop compelling marketing concepts.
Fluent in English and Dutch, both written and spoken.
Leadership and Team Skills: Confident, assertive, and a strong listener who can build consensus effectively.
Simplicity & Agility: Able to streamline processes and drive quick, effective action within a complex environment.
Proactive and Curious: A forward-thinker who spots opportunities early and isn’t afraid to pivot or propose new approaches for optimal results.

Additional information

Got Exited?

We love to get to know you and look forward to receiving your application!

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. CV with relevant references and certificates, salary expectation) and encourage you to upload your CV without a picture.

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