New Zealand Job Openings
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IAG New Zealand
Brand Specialist - State
Christchurch
FULL TIME
October 20, 2024
- Campaign Management: Plan and execute above-the-line and below-the-line campaigns to drive brand awareness and customer engagement.
- Product Propositions: Develop and promote new offers and product propositions that align with our brand strategy.
- Customer Acquisition and Retention: Implement strategies to attract new customers and retain existing ones through targeted marketing efforts.
- Develop and deliver marketing plans to drive customer acquisition, retention, and increased share of wallet.
- Understand customer attitudes and behaviours to ensure our offers and messaging are relevant and motivating.
- Manage initiatives such as new offers and product propositions, as well as above-the-line and below-the-line campaigns to enhance our brand positioning.
- Monitor customer metrics and budgets to ensure objectives are met and provide a strong return on investment.
- Collaborate with key agency partners to deliver high-quality marketing activities.
- Embrace a test-and-learn approach to optimise marketing strategies.
This is a permanent full-time position with hybrid working conditions, available at any of our IAG offices across New Zealand, with a preference for those located in Auckland.
- Insightful - ability to build deep understanding of customers, competitors and market to unlock opportunities using both qualitative and quantitative data.
- Ability to influence colleagues’ and customers’ thinking and behaviors by providing fresh and meaningful insights.
- Proven project management skills with a track record of successful marketing initiatives.
- Commercial acumen with the ability to analyze customer and business metrics and provide clear, actionable insights.
- Enables supplier partners to deliver their best work by setting clear expectations and providing quality feedback.
- Collaborative team player with excellent stakeholder management skills.
- Agile and adaptable to change with a proactive mindset.
- 5+ years marketing or related business experience.
If you are ready to take on a challenging and rewarding role that will allow you to showcase your marketing expertise, we would love to hear from you. Apply now and help us make a difference!
We acknowledge Tāngata Whenua in Aotearoa and are committed to growing Māori prosperity and well-being in Aotearoa through He Rautaki Māori (IAG’s Māori Strategy).
- Boost your financial future with 4% Kiwi Saver employer contribution and life insurance as standard
- Up to 50% off personal insurance, including home and motor insurance
- Annual $500 wellbeing fund
- Flexibility through our My Flex program - supporting you to live life to the full
- Grow your skills and career development with the IAG Academy program
We’re ready for you. Apply today.
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