New Zealand Job Openings
Westpac New Zealand
Digital Engagement Specialist
FULL TIME
October 13, 2024
This role is primarily focused on shaping, optimising, and delivering self-help and self-service journeys, and optimising customer lifecycle journeys to enhance digital adoption and self-service use. By collaborating with internal teams and leveraging data-driven insights, the role aims to develop and refine self-help experiences and resources, streamlining digital interactions, and lead initiatives that enhance customer engagement throughout the lifecycle. This role is pivotal in fostering a culture of digital self-service and ensuring that customers receive effective support through innovative tools and optimized digital experiences.
- In this role, you will lead and champion key initiatives, as well as dive into the details and execute the tasks required to achieve our goals. You'll develop a cohesive suite of initiatives focused on designing and delivering self-help and self-service experiences including digital content and journey optimisation.
- Design and continually optimise the self-help and FAQ digital content for customer self-service and staff assisted digital interactions, ensuring intuitive and user-friendly help support options are available for customers across digital channels.
- Collaborating with internal partners to optimise digital journeys with the goal of increasing digital adoption and encouraging customers to use self-help and FAQ resources.
- Lead the design and implementation of customer engagement and lifecycle programs in collaboration with internal teams. Focus on digitally on-boarding customers, promoting the use of digital tools and channels, and fostering a preference for self-service throughout the customer lifecycle.
- 5+ years’ experience in communications, content design, or user experience design, or related field, with focus on digital experience within banking or similar large complex organisation.
- Experience creating brand-aligned content that effectively inspires and motivates customer action.
- Experience using data and research to optimise and innovate to drive experience improvement.
- Strategic thinking and ability to present clearly to a range of stakeholders
- Experience leading and delivering cross-functional initiatives
Westpac Hei Wāhi Mahi | Working at Westpac
Immersing yourself in a supportive team environment, and receive some of the best banking, and lifestyle benefits in the market along with:
- 4 weeks standard holiday + 5 additional days of wellbeing leave to support you to be your best
- Additional purchased leave options up to 4 weeks per year
- Banking benefits, insurance discounts and superannuation scheme
- Career growth – we promote internal capability; we have programmes that recognise star performers
- Generous parental leave – and top up government paid parental leave
- School holiday subsidy - help you balance work and family during school holiday
- 2 Volunteer days per year
At Westpac, we’re working together to build a fairer and stronger New Zealand for our people, customers, and communities. For over 160 years we’ve been driven by our purpose to Create Better Futures Together.
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