Job Title: Copywriter & Content Coordinator
Location: Lagos, Nigeria
Salary: ₦50,000 to ₦300,000
Job Summary:
The Copywriter & Content Coordinator will be responsible for producing engaging, creative, and impactful content tailored for a betting audience. This role includes writing and managing content across multiple digital channels, such as websites, newsletters, social media platforms, and marketing campaigns, aligning with the company’s overall marketing strategy. The ideal candidate will have a strong understanding of sports betting, digital trends, and a passion for creating high-quality content that drives engagement and conversion.
Key Responsibilities:

• Develop and manage content for digital platforms, including websites, apps, social media, newsletters, and other marketing channels.
• Write compelling and persuasive copy for banners, landing pages, promotional emails, and product descriptions, ensuring all content aligns with the brand’s objectives.
• Collaborate with the marketing team to execute content strategies that drive traffic, engagement, and customer retention.
• Ensure that all digital assets are updated and consistent with the brand’s voice and messaging.
• Create content for social media campaigns, managing the content calendar and monitoring engagement.
• Develop and implement SEO-friendly copy to boost organic visibility and traffic to the website.
• Work closely with product teams to craft content that highlights new features, promotions, and betting opportunities.
• Monitor digital content performance using analytics tools and adjust strategies based on insights to optimize engagement.

Requirements:

• Proven experience in copywriting, especially in the sports betting or gaming industry.
• Strong understanding of sports betting, with the ability to create content that resonates with betting enthusiasts.
• Excellent writing and editing skills, with a focus on creating clear, persuasive, and engaging copy.
• Familiarity with SEO best practices and experience in optimizing content for search engines.
• Experience in managing social media platforms and creating engaging content that grows followers and drives engagement.
• Ability to work collaboratively in a fast-paced environment and meet deadlines.
• Proficiency in Microsoft Office and content management systems (CMS).

Preferred Skills:

• Experience in digital marketing or content marketing roles within the betting or sports industry.
• Knowledge of social media scheduling and analytics tools (e.g., Hootsuite, Google Analytics).
• A passion for sports and familiarity with major leagues and betting markets.

This role offers a unique opportunity to contribute to a fast-growing betting company in Lagos, with a salary range of ₦50,000 to ₦300,000, depending on experience.
Job Type: Full-time
Pay: ₦200,000.00 - ₦250,000.00 per month