Marketing & Growth Specialist at i Koo K
Location: Lagos, Nigeria (Hybrid: 3 days in-office, 2 days remote)
About i Koo K:
i Koo K is redefining dining by connecting clients with private chefs for unforgettable at-home experiences. We’re a fast-growing, mission-driven startup in the food-tech space, and we’re looking for an energetic, friendly, and passionate Marketing & Growth Specialist to drive our growth efforts with enthusiasm and creativity. If you're ready to make a difference and thrive in a role with no dull moments, we’d love to meet you!
Position Overview:
As our Marketing & Growth Specialist, you’ll be the driving force behind our market growth and brand expansion. Working from our Lagos office three days a week, with the flexibility to work remotely the other two, you’ll execute dynamic campaigns, develop go-to-market (GTM) strategies, and collaborate closely with teams to ensure our goals are aligned. Join us in making an impact!
Key Responsibilities:

• GTM Strategy Development: Develop and execute GTM strategies to successfully launch and grow new products, driving visibility and adoption.

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• Digital Campaign Management: Lead digital marketing campaigns across multiple channels (social media, SEO, PPC, email) to increase engagement and boost conversions.

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• Market Research & Competitor Analysis: Conduct market research and competitor analysis to shape our positioning, messaging, and targeting.

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• Budget Optimization: Manage and optimize campaign budgets, ensuring every dollar spent drives maximum ROI.

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• Performance Analysis & Optimization: Use data insights to analyze and enhance campaign performance, refining our strategies for continuous improvement.

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• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align marketing initiatives with broader business objectives.

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• Channel Innovation & Experimentation: Bring a creative, problem-solving approach to identify and test new channels and tactics for growth.

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• Product Marketing Materials: Oversee the creation of compelling marketing materials like landing pages, case studies, and sales tools to support product initiatives.

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Who You Are:

• Friendly & Energetic: You’re approachable, enthusiastic, and ready to bring positive energy to every task.

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• Experience: 5+ years in digital, product, and growth marketing, ideally in a tech, food, or consumer-focused environment.

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• GTM & Adoption Expertise: Proven success in executing GTM strategies and driving product adoption.

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• Channel Knowledge: Strong understanding of digital channels including social media, SEO, PPC, and content marketing.

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• Analytical Mindset: Skilled in using analytics tools (e.g., Google Analytics, Hotjar) to track, analyze, and optimize performance.

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• Innovative Thinker: A creative problem-solver who enjoys trying new ideas and thrives in a collaborative environment.

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Benefits:

• Health Insurance & Pension: Comprehensive health insurance and a pension plan.

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• Staff Discount: Enjoy discount on personal i Koo K bookings.

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• Referral Reward: Earn cashback on every booking you refer to i Koo K.

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• Professional Development: Access to ongoing training and development opportunities.

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• Tax-Free Incentives: Tax-free allowances to support your lifestyle.

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Why Join i Koo K?

• Impactful Role: Play a key role in shaping the future of i Koo K and making a real difference in the food-tech industry.

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• Energetic, Positive Team Culture: Work in a friendly and supportive environment that’s all about collaboration, innovation, and growth.

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• Room for Growth: Be part of a mission-driven company that values ambition, creativity, and a can-do attitude.

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Are you ready to bring your energy and expertise to i Koo K? If you're up for the challenge, send your CV and a cover letter to [team@ikook.ng] with the subject line "Marketing & Growth Specialist - Lagos."
Job Types: Full-time, Part-time, Permanent
Experience:

• Digital Marketing: 5 years (Required)

Location:

• Lagos (Required)

Willingness to travel:

• 50% (Required)

Application Deadline: 15/11/2024
Expected Start Date: 15/11/2024