Nigeria Job Openings
Chelis
Udemy & Digital Marketers - Surulere
Lagos
FULL TIME
September 4, 2024
Job Title: Udemy & Digital Marketers - Surulere
Location: Surulere, Lagos
Employment Type: Full-time & On-site
Description
Chelis Bookazine Limited, Nigeria's leading supplier of educational materials, is seeking for Udemy & Digital Marketers who will play a pivotal role in driving the success of our online courses across different platform, with a primary focus on the Udemy platform. They will be responsible for developing and implementing comprehensive marketing strategies to increase course visibility, attract potential students, and drive enrolments.
The ideal candidate requires proven skills, knowledge and experience in marketing online courses on the Udemy platform to significantly increase sales on each of our online courses, increase the number of excellent ratings and feedback. An effective blend of creativity, strategic thinking, and analytical skills to effectively leverage digital marketing channels and optimize campaign performance will be needed.
Responsibility
Interested and qualified candidates should send their application and detailed CV to: chelisrecruitment@gmail.com using the Job Title as the subject of the mail.
Application Closing Date
25th September, 2024.
Job Types: Full-time, Permanent
Application Question(s):
Location: Surulere, Lagos
Employment Type: Full-time & On-site
Description
Chelis Bookazine Limited, Nigeria's leading supplier of educational materials, is seeking for Udemy & Digital Marketers who will play a pivotal role in driving the success of our online courses across different platform, with a primary focus on the Udemy platform. They will be responsible for developing and implementing comprehensive marketing strategies to increase course visibility, attract potential students, and drive enrolments.
The ideal candidate requires proven skills, knowledge and experience in marketing online courses on the Udemy platform to significantly increase sales on each of our online courses, increase the number of excellent ratings and feedback. An effective blend of creativity, strategic thinking, and analytical skills to effectively leverage digital marketing channels and optimize campaign performance will be needed.
Responsibility
- Strategy Development: Collaborate with cross-functional teams to develop marketing strategies tailored to Udemy and other relevant E-Learning platforms, aligning with business objectives and target audience demographics.
- Content Creation for Udemy and other E-Learning platforms: Generate engaging and compelling content for various marketing materials, including social media posts, blog articles, email newsletters, website copy, and course descriptions, to attract and retain students' interests.
- Digital Advertising for Udemy and other platforms: Plan and execute targeted digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Linked In Ads, and other relevant channels to increase course visibility and drive traffic to Udemy course pages.
- SEO and SEM: Implement search engine optimization (SEO) strategies to improve course discoverability and search rankings on Udemy and other platforms. Utilize search engine marketing (SEM) tactics to attract qualified leads and increase course enrolments.
- Social Media Management: Manage and grow social media presence across platforms, including but not limited to Facebook, Twitter, Linked In, and Instagram, to engage with the audience, foster community interaction, and drive traffic to Udemy courses and other platforms.
- Email Marketing: Develop and execute targeted email marketing campaigns to nurture leads, promote course offerings, and encourage enrolments, leveraging segmentation and personalization strategies for maximum effectiveness.
- Partnership Development: Identify and establish partnerships with influencers, industry experts, educational institutions, and relevant organizations to expand reach, enhance credibility, and promote courses to a broader audience.
- Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and engagement metrics. Analyze campaign data to evaluate performance, identify trends, and make data-driven decisions to optimize marketing strategies.
- Customer Relationship Management (CRM): Utilize CRM systems to manage leads, track interactions, and implement targeted communication strategies to nurture prospects throughout the customer journey.
- Market Research: Stay informed about industry trends, competitor offerings, and market dynamics to identify opportunities for course development and marketing innovation, ensuring our offerings remain competitive and relevant.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in digital marketing on Udemy, with a focus on promoting online courses.
- Strong understanding of digital marketing principles, tools, and techniques, including but not limited to SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, Mailchimp, Hootsuite, and Udemy's instructor tools.
- Proficient computer skills with a good grasp of SEO and graphic design applications; working knowledge of HTML/CSS is advantageous.
- Proficiency in collaboration tools such as Slack, Zoom, and Asana are desirable.
- Excellent written and verbal communication skills, with the ability to create compelling and persuasive content for various channels and audiences.
- Analytical mindset with a keen eye for detail and the ability to interpret data, derive insights, and make data-driven decisions to optimize marketing performance.
- Creative thinker with a passion for education, continuous learning, and staying abreast of industry trends and best practices.
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
Interested and qualified candidates should send their application and detailed CV to: chelisrecruitment@gmail.com using the Job Title as the subject of the mail.
Application Closing Date
25th September, 2024.
Job Types: Full-time, Permanent
Application Question(s):
- Are you familiar with using CRM systems for managing leads and implementing targeted communication strategies?
- Where do you live in Lagos?
- What is the cost of daily transportation from your residence to Bode Junction, Surulere?
- Have you marketed online courses specifically on platforms like Udemy before?
- Rate your skills on a 1 to 10 (1 being the lowest while 10 is the highest) how good is your data analytics skill?
- Are you experienced in creating compelling visual content tailored for online courses, particularly on platforms like Udemy? If so, which graphic design applications do you use proficiently?
- Rate your skills on a 1 to 10 (1 being the lowest while 10 is the highest) how good is your content creation for E-Learning platforms?
- Are many years of experience do you have in Udemy?
- How many years of experience do you have as a digital marketer?
New Job Alerts
AAA Finance and Investment Company Limited
Operations Supervisor
Lagos
FULL TIME
November 9, 2024
View Job Description
Ayhomes Investment Limited
Banking and Payment Support Assistant
Lekki
FULL TIME
November 9, 2024
View Job DescriptionShema Holdings Limited
Experienced Supermarket Manager
Abuja
FULL TIME
November 9, 2024
View Job Description
Looking for similar job?
Chelis Bookazine Limited
Udemy & Digital Marketers at Chelis Bookazine Limited
September 4, 2024
View Job Description
Chelis Bookazine Limited
Udemy & Digital Marketers at Chelis Bookazine Limited
September 4, 2024
View Job DescriptionSee What’s New: Chelis Job Opportunities
Chelis
Montessori Lecturers/Trainers - Surulere
Lagos
FULL TIME
October 28, 2024
View Job DescriptionNew Job Alerts
AAA Finance and Investment Company Limited
Operations Supervisor
Lagos
FULL TIME
November 9, 2024
View Job Description
Ayhomes Investment Limited
Banking and Payment Support Assistant
Lekki
FULL TIME
November 9, 2024
View Job DescriptionShema Holdings Limited
Experienced Supermarket Manager
Abuja
FULL TIME
November 9, 2024
View Job Description