BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

JOB TITLE: Customer Development Executive
FUNCTION: Marketing
Report to: Trade Planning Manager
CITY & COUNTRY: Lahore, Pakistan

What are the key objectives and expectations from this role?

• Maintain a strong grasp of business priorities, trade agenda, and the operating model to support strategic decision-making.
• Assist the Customer Development Manager in building investment capabilities and competencies for Account Managers.
• Collaborate with Marketing Finance and Customer Management Groups to refine and improve the customer investment framework.
• Support key business engagement initiatives, including Top-to-Top meetings, trade show coordination, and operational/staff engagement strategies.
• Oversee the development and annual mapping of Route-to-Market (RTM) standards to ensure alignment with business objectives.
• Create and maintain Business Continuity Plans for all major distributors to safeguard operations.
• Collaborate with the supply chain team to achieve optimal Route-to-Market efficiency and effectiveness.
• Ensure that customer negotiations focus on implementing value growth strategies, including a multi-category approach where applicable.

ESSENTIAL


Experience Required

• Minimum of 3-5 years of experience in trade marketing or sales operations within the FMCG industry, with knowledge of trade marketing, distribution operations, and marketing finance being advantageous.
• Field marketing or sales experience is a plus, with a demonstrated ability to influence across multiple levels, functions, and geographies.
• Proven track record of strong collaboration and cross-functional work experience, including working with senior stakeholders, supported by excellent interpersonal skills and a results-driven approach.
• Skilled in data-driven analysis, multitasking, and delivering actionable insights to support business decisions.
• Proficient in English, with strong oral and written communication and interpersonal skills.

Technical / Functional / Leadership Skills Required

• Experience in handling Trade marketing data & analytics.
• Experience in data analysis, interpretation, and summary presentations.
• Advanced Excel skills with the ability to interpret, enhance and optimise reporting conducted via multiple Excel spreadsheets.

Education / Qualifications / Certifications Required

• A bachelor’s degree in a business or Marketing field

BENEFICIAL

• MBA
• Multi-lingual

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.