Digital Marketing Specialist
Location: Karachi, Pakistan
Salary: PKR 60,000 - 100,000 per month
Company: Cadiode
Job Summary:
Cadiode is seeking a dynamic and results-oriented Digital Marketing Specialist to join our team. The ideal candidate will possess a strong background in managing online marketing campaigns across various platforms, including Facebook, Instagram, Tik Tok, Google Ads, and PPC marketing. With at least 2 years of experience in digital marketing, particularly targeting audiences in Pakistan and the UAE, you will play a crucial role in enhancing our brand visibility and driving customer engagement.
Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies across Facebook, Instagram, Tik Tok, Google Ads, and PPC platforms, focusing on performance marketing for the Pakistan and UAE markets.
• Oversee daily content creation, scheduling, and audience engagement on all platforms, ensuring a consistent and compelling brand voice.
• Design and manage paid advertising campaigns (Facebook Ads, Instagram Ads, Tik Tok Ads, Google Ads, and PPC) to maximize reach, engagement, and conversions.
• Analyze campaign performance metrics and make data-driven adjustments to optimize ROI and meet established KPIs.
• Collaborate with content creators and influencers on Tik Tok and Instagram to enhance brand awareness and engagement.
• Conduct A/B testing on ad creatives and landing pages for Google Ads and PPC campaigns to improve click-through rates and overall conversions.
• Stay abreast of the latest trends and best practices in digital marketing and PPC to ensure campaign effectiveness.

Qualifications:

• Minimum 2 years of experience in digital marketing, with hands-on experience in managing Facebook Ads, Instagram Ads, Tik Tok Ads, Google Ads, and PPC marketing.
• Demonstrated success in executing social media and paid ad campaigns targeting audiences in Pakistan and the UAE.
• Proficient in content creation, data analysis, and reporting using tools such as Google Analytics, Facebook Insights, and other relevant analytics platforms.
• Experience collaborating with influencers, particularly on Tik Tok and Instagram, is a plus.
• Strong organizational skills, with the ability to manage multiple campaigns concurrently while balancing short-term actions with long-term strategy.
• Excellent verbal and written communication skills, with a knack for creating engaging content.

Working Days and Hours:

• Days: Monday to Saturday
• Hours: 12:00 PM to 10:00 PM

What We Offer:

• Competitive salary range of PKR 60,000 - 100,000 (commensurate with experience).
• An exciting opportunity to work in a vibrant and creative environment at the forefront of digital marketing.
• Opportunities for professional development and career growth within the company.

Job Type: Full-time
Pay: PKR 60,000 - 100,000 per month
If you are passionate about digital marketing and eager to make a significant impact in a growing company, we invite you to apply and join our team at Cadiode!
Job Type: Full-time
Pay: Rs60,000.00 - Rs100,000.00 per month