JOB DESCRIPTION
Tapmad is looking for a Google Adds Specialist.
Responsibilities
· Manage all aspects of Google Ad campaigns
· Create and optimize ad campaigns and paid search landing pages
· Analyze and optimize ad campaigns to increase return on investment (ROI)
· Use Google Ads to drive a variety of online marketing campaigns
· Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
· Manage and optimize display campaigns across multiple devices
· Develop PPC strategies to increase online visibility
· Collaborate with a team of marketers, Google Ads specialists, and engineers
· Develop the creatives for display campaigns
· Reporting weekly to the reporting manager and a Plan of Action for next week
Google Ads Specialist Requirements:
· Bachelor’s degree in marketing or a related field with a solid educational background in digital marketing concepts.
· Certification in Google Ads to ensure the specialist is up to date with the latest Google advertising best practices.
· Minimum of 3 years’ experience in managing Google Ads campaigns for demonstrated expertise in creating, managing, and optimizing ad campaigns.
· Proficiency in analytics tools such as Google Analytics to track campaign success and make data-driven decisions.
· Strong budget management skills to efficiently allocate and manage advertising budgets to maximize ROI.
· Strong analytical abilities to interpret campaign data, understand KPIs and optimize performance.
· Knowledge of SEM practices, including keyword research, quality scores, and other best practices to ensure the best ad placements.
· Excellent communication skills to convey campaign results, strategies, and recommendations to stakeholders or team members
Job Type: Full-time