Pakistan Job Openings
Haleon
Senior Brand Manager Wellness (Digestive Health & VMS)
Karāchi
FULL TIME
November 6, 2024
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Deliver above market growth of Wellness portfolio through – developing/leading brand activation/execution of annual brand strategies in alignment with BU/Global brands RGM framework.
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Manage & launch new product launches, activation plans/promotion calendar to drive sustainable brand consumption and market share growth.
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Accountable for exceeding/strengthening brands KPIs in Wellness category – market share, sales, innovation sales, brand equity, penetration, and brand P&L.
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Ensure the Brand Heart (Wellness brands) is brought to life and consistently activated across all touchpoints to build long term brand equity.
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Develop and execute winning Repeatable Growth Model (RGM) with key focus on consumer and in close collaboration with Expert, Com Ex teams. Output clear local activation programs to attain growth priorities in consumption and market shares.
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Develop and execute consumer communication strategies i.e. offline/online and creative to connect with consumers in building “Winning Brands”, based on global brand toolkits.
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Plan, manage and optimize Advertising & Promotion budget ensuring brand strategies are adequately supported with effective ROI.
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Drive innovation planning, sequencing, execution and tracking. Establish and adhere to innovation monitoring and performance management process/system of new product launches.
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Execute in-market new product launches with excellence, leveraging global best practices with local adaptation (where needed).
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Conduct periodic brand and innovation performance tracking through retail audit, equity studies. Keep all stakeholder functions aligned and informed through monthly brand reviews.
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Work seamlessly with BU Marketing to develop/localize/adapt consumer campaigns.
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Work seamlessly with BU Marketing, Regulatory and Medical to attain required approvals (either for innovations or otherwise where needed) from local regulatory authorities i.e. DRAP
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Work closely with BU Research/Analytics to customize Pak research projects to understand consumer behaviours and brand performances.
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Provide strategic marketing input into the core commercial cycle and S&OP processes in LOC in conjunction with multiple channels to meet agreed forecasting.
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Strong FMCH or FMCG experience (3-5 years); launching and turnaround brands.
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Good understanding of business environment and commercial acumen to undertake role effectively, high complexity of portfolio.
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Strong communication, analytical skills, storytelling/connecting the dots
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Master’s in business administration.
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Strong consumer first mindset, strategic influencing, performance marketing.
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Strong capability of managing internal & external stakeholders through multiple levels of collaboration.
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Comfortable in working across boundaries with multiple cross-functional teams.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
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