Pakistan Job Openings
The Infinity Group
SEO Specialist
Lahore
FULL TIME
October 30, 2024
About Us:
The Infinity Group is a leading provider of payroll solutions, specialising in CIS payroll, IR35 compliance, and Umbrella PAYE services for contractors and subcontractors. We’re looking for an experienced SEO Specialist to join our growing team and drive organic search performance, improve rankings, and boost our online presence.
Key Responsibilities:
As an SEO Specialist at The Infinity Group, you’ll be responsible for a range of tasks, including:
- Developing & Implementing SEO Strategies: Creating comprehensive strategies to increase organic and paid search traffic, improving brand visibility, and driving user engagement.
- Keyword Research & Analysis: Identifying valuable keywords and search terms related to our industry, and utilising them to develop keyword strategies for optimal content ranking.
- Content Strategy: Collaborating with social media and content teams to optimise content, tailoring it to user intent and target audiences, and supporting a content marketing strategy that maximises visibility.
- SEO Activities: Implementing a range of SEO techniques to enhance website performance, including link-building, competitor analysis, and ongoing refinement of SEO tactics.
- Backlink Building: Implementing a strategic backlink building approach to improve domain authority and rankings.
- On-Page & Technical Audits: Performing detailed audits to ensure proper URL structures, metadata, and resolve issues like broken links and missing tags.
- Tracking & Reporting: Using SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Analytics) to monitor performance, track key metrics (organic traffic, SERP rankings), and refine strategies based on insights.
- Competitor Analysis: Monitoring competitor strategies to identify ways to improve our SEO standing and refine our approach.
- SEO Advice & Support: Providing guidance on SEO best practices and actioning changes where necessary to improve search visibility.
- User Experience (UX) & Conversion Rate Optimisation: Applying UX and CRO strategies to convert visitors into active users and enhance overall website performance.
- Keeping Up-to-Date: Staying on top of search engine algorithm changes and updating strategies accordingly to maintain high performance.
- Proven experience as an SEO Specialist or similar role.
- Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and others.
- Strong understanding of HTML, CSS, and Java Script to ensure effective technical SEO.
- Ability to conduct keyword research, analyse trends, and implement keyword strategies for content optimisation.
- Expertise in both on-page and off-page SEO strategies, including backlink building.
- Experience with content marketing and conversion rate optimisation techniques.
- Ability to conduct technical audits, fix SEO-related issues, and improve website structure.
- Strong analytical skills with the ability to interpret data and KPIs to drive actionable insights.
- Excellent communication skills to collaborate with various teams and provide SEO-related support.
- Familiarity with local SEO and SEO for service-based companies, particularly in the payroll or finance industries.
- Hands-on experience with technical SEO audits and resolving complex SEO issues.
- Competitive salary based on experience.
- Opportunity to work remotely or in a hybrid environment.
- Professional development opportunities and career growth.
- A supportive and collaborative team environment.
Job Type: Full-time
Pay: Rs55,000.00 - Rs60,000.00 per month
Experience:
- SEO: 5 years (Required)
- English (Required)
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