Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.


The Opportunity:
Development of new Business Opportunities:

• Generates and seeks out potential new or strategic business opportunities together with commercial teams and evaluates them in order to ensure resources focus on the best opportunities with main Focus in entire Customer Area chain (not only just on product)
  
• Plans and executes the respective business development action plan for those selected strategic business opportunities. Proactive approach towards market needs. Effectively lead any external partner needed to support the business.
  
• Accountable for customer success and sales together with the commercial team.
  
• Act as customer area technical, value proposition and competition guide to support tenders or business development opportunities.
  
• When applicable , Coordinate the sell out actions of the sales teams in the retail channel, with the objective of achieving commercial objectives, strengthening the brand, the company and the products.
  

In collaboration with LATAM Marketing Center of Excellence

• Set the strategy and prioritizes tactical activities for the assigned portfolio in alignment with Roche global, regional, sub-regional and local goals and strategies to contribute to the sales and profit target.
  
• Own market and competitive analysis to maintain best-in-class market knowledge, business intelligence, evaluating trends and assessing risks and strategic opportunities
  
• Primary contact for product launch, on-market performance, commercial attractiveness, and continuous customer centricity
  
• Lead product promotion and brand awareness activities and interventions by evaluating and analyzing market research data, evaluating product strategies in order to support business development.
  
• Provide sales team resources, tools & training to guarantee sales success in respective channels.
  
• Own excellence in planning and execution of local product launch.
  
• Plan, implement and measure the business impact of digital marketing campaigns based on the generated leads. Local contact function with Global (Customer Area), Regional (EMEA-LATAM) and Sub-Regional (LATAM).
  

Cross-Functional & Collaborative Operating Model:

• Work in close collaboration with LATAM Marketing Center of Excellence to ensure the local execution (CA&C affiliate) of the different activities related to Product Marketing, Business Operations and Marketing Services.
  
• Active collaboration and participation with regional (EMEA-LATAM) and sub- regional (LATAM) chapters, networks and squads.
  
• Participate and collaborate with CA&C squad (s) to integrate customer centric perspective into marketing strategy and tactics.
  
• Strong collaboration with commercial, finances & services, medical & access and customer experience teams to support forecasting, OKRs setting and follow up, development structure, scenario planning, prioritization, strategic projects, financials (BP & IP planning).
  
• Translate, develop and promote the global, LATAM and local strategy of the assigned portfolio, into initiatives that allow tangible findings and scaling up of new business models.
  
• Focuses in implementing new tests, solutions and technologies in the CA&C market aligned with market readiness.
  

Who you are:

• University degree in Business Management or Life Sciences field
• Proven experience in Marketing and/or Market Development in IVD companies. (In Vitro Diagnostic Companies)
• Healthcare knowledge: Understanding of health and macroeconomics trends & dynamics; How to influence the healthcare system to drive innovation by questioning and challenging the status quo ; Impact of digital transformation on the healthcare environment.
• Marketing fundamentals and business development
• Deep understanding of marketing framework, products, market, strategies, tactics and financials.
• Understanding of advanced skills such as portfolio management, prioritization, marketing & commercial effectiveness, ROI. Capacity to analyze market Information, deal with complexity and use analytical tools.
• Previous experience in business to business and business to consumer (patients & HCPs) channels
• Proficient written and verbal English and Spanish
• Availability to travel up to 50% of the time

Your Team:
The position could be based in Panama, Guatemala, or Costa Rica. Reports to Business Development & Healthcare Consulting Manager.

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.