JOB PURPOSE
· Responsible for generating, developing, editing, posting and sharing daily content that builds meaningful connections and encourages community members to take action.
· Effectively manage social media and digital platforms to drive new customers and encourage utilization of existing PSBank customers.
JOB SCOPE

• Prepare content plan for posting in PSBank’s official Facebook, Twitter, Instagram, Tik Tok, You Tube accounts and other digital assets/efforts.
• Develop content or curate an existing content (text, images, video or HTML) based on the approved plan.
• Run social media / digital ads as deemed appropriate for the products or services being advertised. Ensure efficient use of budget and consistently monitor performance of ads. Recalibrate materials and strategy as necessary.
• Spot insights, trends, learning and best practices from the community actions and reactions to posts that would serve as basis for continuous improvement of content or language to be used in communicating to target audiences, products, services and customer experience.
• Coordinate with agencies for implementation of ads

Job Type: Full-time
Schedule:

• Day shift
• Monday to Friday