Job Description: BPO MARKETING & LEAD GENERATION SPECIALIST
Location: Remote (Philippines-based)
Industry: BPO (Business Process Outsourcing)
POSITION OVERVIEW:
We are seeking a highly motivated and experienced Lead Generation Specialist with expertise in website, social media, and technical lead generation, along with strong proficiency in Google Ads. The ideal candidate will have a proven track record of generating high-quality leads from North America, Australia, New Zealand, and Europe. This role is perfect for a professional currently working in the BPO industry who is passionate about driving business growth and has a keen understanding of the dynamics of these international markets.
KEY RESPONSIBILITIES:
Lead Generation:

• Develop and implement comprehensive lead generation strategies across multiple channels, including websites, social media, and technical platforms.
• Utilize Google Ads to create and manage campaigns aimed at driving traffic and generating leads.
• Identify and target potential clients in North America, Australia, New Zealand, and Europe through detailed market research and analysis.
• Website and Social Media Management:
• Optimize company websites for lead generation, ensuring a user-friendly experience that converts visitors into leads.
• Create, curate, and manage content across various social media platforms to attract and engage target audiences.
• Monitor and analyze website and social media metrics to continuously improve lead generation efforts.

Technical Expertise:

• Implement SEO best practices to enhance website visibility and attract organic traffic.
• Leverage CRM and other lead generation tools to track and manage leads through the sales funnel.
• Collaborate with the technical team to ensure seamless integration of lead generation tools and platforms.
• Google Ads Management:
• Design, launch, and optimize Google Ads campaigns to maximize lead acquisition.
• Perform keyword research, create ad copies, and manage budgets to achieve campaign objectives.
• Analyze campaign performance data and make data-driven decisions to improve ROI.
• Collaboration and Reporting:
• Work closely with sales and marketing teams to align lead generation efforts with business goals.
• Provide regular reports on lead generation activities, campaign performance, and market insights.
• Stay updated on industry trends and best practices to continuously refine lead generation strategies.

QUALIFICATIONS

• Experience:
• - Minimum of 5 years of experience in lead generation, preferably within the BPO industry.
• - Proven success in generating leads from international markets, especially North America Australia, New Zealand, and Europe.
• Google Ad Words EXPERIENCE

Skills:

• - Strong expertise in website optimization, social media marketing, and technical lead
• generation.
• - Proficient in Google Ads with a solid understanding of campaign creation, management, and optimization.
• - Excellent knowledge of SEO, CRM systems, and lead generation tools.
• - Strong analytical skills with the ability to interpret data and make informed decisions.
• GOOGLE ADWORKS

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred but not mandatory based on experience.

Benefits:
- Competitive salary and performance-based incentives.
- Flexible working hours with the option to work remotely.
- Opportunity to work with a dynamic and international team.
- Professional development and growth opportunities.
Job Types: Full-time, Permanent
Pay: Php20,000.00 - Php80,000.00 per month
Benefits:

• Flextime
• Work from home

Schedule:

• Evening shift
• Night shift

Supplemental Pay:

• 13th month salary

Application Question(s):

• YEARS OF GOOGLE ADWORKS EXPERIENCE