1. Strategy

• Implementing the brand and category strategy for designated brand groups in the country;

2. Plans and Forecast

• Developing business and marketing plans and forecasts for the country, and excellently implement the plans for designated brand groups (DBG);

3. Pricing

• Implementing pricing strategies to ensure compliance of RSP and net-net prices within regional/global frameworks and initiate actions in case of deviations for DBG;

4. Product Campaigns/ Launches

• Implement approved global or regional masters and guidelines locally. Prepare recommendation for country “launch or no-launch” decisions of global concepts;
• Inform and excite Sales team about activity plan, support with appropriate communication and BTL activities;
• Collaborate with S&CM to create 360 degree activities, aligning POS with ATL and BTL communication;
• Ensuring Brand Connection locally is integral part of activity plans;

5. Brand Performance and Development

• Monitoring the brand and innovation performance (market share, brand equity, etc.) and brand development against sales/ profit forecast and budgets in the country with support from Finance. Seeking and ensuring assessment of brand business opportunities. Expert of country Consumer understanding and Consumer Needs;
• Providing active input into MU and regional concept development;

6. Data and Analysis

• Providing data and analysis of price, market and competitor monitoring within the framework of corporate guidelines into MU brand, innovation and category strategy and innovation pipeline;

7. Team leading, collaboration and development

• Collaborate with and lead external agencies and service providers, as well as internal MU marketing partners, S&CM, Forecast & Supply, and Finance;

8. Organisation & Process Management & Development

• Operate lean and harmonised processes across the country regarding Marketing activities.

1. Education

• University degree in Marketing or related subject

2. Skills

• Commercial & Strategic thinking
• Communication & Presentation Skills
• Intercultural Skills
• Innovative Mind

3. Experience

• 3+ years experience in Marketing of FMCG

4. Personal attributes

• Results driven
• Collaborative