Are you a wordsmith with a passion for bringing brands to life? Do you thrive on crafting dynamic, idea-driven creative solutions? Join our team as an Associate Creative Director (Copy-based) and become the heart and soul of our storytelling endeavors. Your mission: to transform client briefs into compelling, award-winning narratives that captivate and engage.


How to Succeed in This Role:


Build Business

• Fuel the creative engine by leading brainstorm sessions with your fellow creatives.
• Ensure your ideas align with client objectives and elevate brand profiles.
• Articulate and present your ideas with confidence and clarity, both internally and to clients.
• Keep your finger on the pulse of emerging technologies, cultural trends, and social developments to deliver innovative solutions.
• Support our agency’s growth through compelling pitches and timely creative delivery.
• Understand and apply different writing styles that appeal to various target markets
• Produce the best creative solution within the estimated budget

Build Profile

• Actively contribute to building the agency’s creative reputation by crafting impactful work and proactively presenting award-winning ideas.
• Continuously share groundbreaking concepts that build iconic brands.
• Display diversity in approaches when creating concepts while maintaining consistency with brand positioning and strategy.
• Contribute to profile-building initiatives that position our agency as a leader in the industry.

Build People

• Partner with our Creative Leads to uphold the highest standards of creative excellence.
Champion teamwork across all departments, ensuring seamless integration and execution of creative projects.

Qualifications:

• 8+ years of copywriting experience in an agency or similar environment, with a strong portfolio showcasing innovative, idea-driven work.
• With experience in handling Singapore public sector accounts or brands catering to the Singapore market.
• Experience in diverse types of accounts, including regional brands, is an advantage.
• Proven track record of creative recognition and awards is highly desirable.
• Confident in presenting creative concepts to clients and senior stakeholders.
• Exceptional writing and analytical skills, coupled with a strategic mindset.
• Strong leadership qualities with experience mentoring junior copywriters.
• Proactive approach with a passion for collaboration and a proven ability to work effectively with cross-functional teams.
• In-depth understanding of brand strategy and the ability to translate it into compelling creative work.
Excellent time management and organizational skills, with the ability to manage multiple projects and meet deadlines.

About Mc Cann Worldgroup:
Mc Cann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. Mc Cann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core Mc Cann Worldgroup network is comprised of Mc Cann, MRM, CRAFT, and Future Brand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.


We love our diverse workplace! Mc Cann Worldgroup is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.