DYSLEXIA ASSOCIATION OF SINGAPORE
ORGANISATION PROFILE
Join a rapidly growing organisation that has over 300 full-time and flexi-scheme employees,
operates from 12 centres and 6 other on-site locations in Singapore!

The Dyslexia Association of Singapore (DAS) provides a continuum of services for children with
dyslexia, their parents, mainstream teachers, and other professionals in the field of dyslexia in
Singapore.
JOB DESCRIPTION
Position Publicity and Publications Officer
Division/Branch DAS Corporate Services/ Publicity and Publications
RESPONSIBILITIES


Responsibilities

Under the direction of the Manager of Publicity and Publications, the Publicity and Publications
Officer is responsible for:


Developing, establishing, and maintaining marketing strategies to promote the mission
and vision, services and products of DAS and its subsidiaries. (DAS Family)
Maintaining professional internal and external relationships that meet company core
values and proactively establish and maintain effective working team relationships within
the DAS Family.


Duties

Duties include but are not limited to:

Publicity
Conceptualise, design, and create marketing materials both digitally and in print
Develop and maintain websites, social media, and other online activities
Build and maintain an effective database for email Direct Marketing (EDM) campaigns
Assist with the planning, coordination, and execution of DAS Family events
Track and analyse “Return of Investment” (ROI) on publicity initiatives
Create original video content for the promotion of DAS activities and services, with the
ability to perform simple video editing


Publications
Write, edit, and proofread original content for DAS Publications
Prepare, design, and create resources for printing (e.g., DAS Learning Resources,
Brochures)
Create, design, and develop items for events (e.g., banners, posters, gifts etc.)

Digital Marketing and Social Media:
Lead and manage social media campaigns across various platforms, ensuring alignment
with overall marketing goals. 
Develop, implement, and optimise digital marketing strategies, including SEO, SEM,
content marketing, and email marketing. 
Analyse and report on digital marketing performance using analytics tools, providing
insights and recommendations to improve ROI and engagement.



Monitor and manage website content to ensure it is optimised for search engines and
provides a user-friendly experience. 
Create and manage content calendars for digital platforms, ensuring consistent and
engaging messaging.


Administration

• Manage documentation related to Publicity and Publications activities
• Obtain competitive quotes for the purchase of items or services for DAS Family
• Update all work activities quarterly for the DAS Management Report.
• Maintain work request system and produce statistics and analytics
  

COMPETENCIES


Personal Competencies:
Interpersonal skills
Attention to detail
Strong communication and writing
skills
Creativity and innovation
Accountability
Ability to work well in a team
Multi-task for multiple customers



Technical Competencies:
Microsoft Office Professional
Adobe Creative Suite
Photoshop/Illustrator/Premiere PRO
Wordpress web content management
Email Marketing
Analytics tools (Google analytics,
Meta Business Suite)

REQUIREMENTS


Education:
Degree
(desirable in marketing, mass
communications, media or
design)
Diploma
(desirable in design/ visual
communication/ media


Experience:
Candidates with
direct relevant
experience are
welcomed to apply


Other Skills & Knowledge:
Ability to multi-task and adapt
to changing work environment
Ability to work with tight
deadlines
Organised, hardworking,
committed and a team player
SALARY AND BENEFITS


Starting salary will be commensurate with qualifications and experience.

After probation, the successful candidate will receive leave benefits, dental and other benefits.
Staff will be entitled to medical benefits while on probation. The DAS also awards training
incentives to deserving staff.


APPLICATION DETAILS


All interested applicants are to submit the following as part of their application


1. DAS Employment Application Form, duly completed
(This form can be downloaded from the Careers page on our website)
https://www.das.org.sg/careers.html

2. Resume
(Applications without a resume may not be considered)


Additionally, Candidates should:
1. Provide relevant portfolios of previous design/creative work
2. Be aware, if shortlisted for interview, they will be expected to complete a small project
that would be representative of the work they would be undertaking in this position.


Email the above submissions to jobs@das.org.sg by 6 September 2024

Only complete applications (with the above 2 items) will be considered.

Due to the high volume of applications we receive, only shortlisted candidates will be contacted for
further steps in the selection process. If you do not hear from us within 2 weeks from application
closing date, it means that we have decided to move forward with other candidates whose
qualifications more closely match our needs at this time.