The Challenge

Your Mission:

• Develop and execute comprehensive digital marketing strategies with a focus on Paid Social and Video.
• Research and propose paid search campaigns, including designing and development of strategy, identification of proper landing pages, audiences, tracking and campaign analysis and insights to drive continuous improvement.
• Track campaigns performance and optimize with respect to pacing, bidding management, audience analysis, landing page and ad copy testing, ad creative performance, etc.
• Collaborate with cross-functional teams to ensure alignment with overall marketing objectives.
• Work with the global campaigns team to develop testing roadmaps, including recommending best practices and conversion-oriented copy based on industry standards
• Ability to analyze data and performance metrics to make informed decisions and communicate performance and recommendations to key stakeholders.
• Stay abreast of industry trends and emerging technologies to drive innovation in digital marketing efforts.

About You:

• You are passionate about digital marketing, know the particularities of each platform, and how to communicate performance through storytelling.
• You are a team player who can manage shifting priorities and multiple deadlines while adhering to the process.
• Knowledge of production management platforms and digital marketing tools, i.e., Linked In Ads Manager, Facebook Campaign Ads, X Advertising (Formerly Twitter), You Tube, Google Data studio, Adobe Analytics, etc.
• Analytical and possess the ability to evaluate data and interpret results.
• A detail-oriented approach and a desire to achieve objectives accurately.
• Solid quantitative and research skills, and proven data interpretation capability
• Ability to learn new systems and workflows.

Your Experience Includes

• Bachelor's degree in Marketing, Advertising, or a equivalent working experience.
• 3-5 years of Paid Social experience, B2B Marketing experience a plus
• In-depth knowledge of social and analytics platforms, tools, and technologies
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent project management and communication skills.
• Fluency in English + French or German is required

• Familiarity with Adobe Suite (Analytics, Search Cloud, AEM, Measure/Bizible)