The Social Media Specialist is responsible for developing, implementing, and managing the company's social media strategy. Their main objective is to increase brand presence, improve communication with followers and various stakeholders, and foster quality growth of the digital community.

Strategy Development:

• Create and execute the social media ecosystem strategy aligned with the company's communication objectives.
  
• Work hand in hand with the entire digital communication team to develop comprehensive digital strategies.
  
• Identify trends and opportunities in the digital realm to enhance social media presence.
  

Content Management:

• Plan, create, and publish engaging and relevant content on various social media platforms (Linked In, Instagram, Tik Tok, You Tube, Facebook, X).
  
• Ability to create and execute posts and videos from scratch.
  
• Collaborate with different departments such as Internal Communication, External Communication, and Public Relations, as well as departments from different markets to coordinate the content plan and create synergies.
  
• Address requests from different departments and build a content plan considering the strategy.
  
• Coordinate various collaborators and agencies regarding the content and design plan.
  

Community Management and Active Listening:

• Manage the community daily, review interactions, respond to comments, messages, and inquiries.
  
• Encourage follower participation and engagement through contests, surveys, and other interactive initiatives.
  
• Actively listen to the digital environment, monitor conversations, and control the company's digital reputation.
  

Analysis and Reporting:

• Monitor and analyze the performance of social media campaigns and posts using analytical tools.
  
• Prepare periodic reports on key metrics and provide recommendations to optimize the strategy.
  

Social Media Advertising:

• Plan and manage paid advertising campaigns on social media, including audience segmentation and ad optimization.
  

Qualifications (Knowledge, Skills & Abilities):
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to fulfill those duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

• Bachelor’s degree required. A bachelor’s degree in advertising and PR, communications, journalism or marketing is preferred.
  
• At least 4 years of experience in the same position.
  
• Private sector infrastructure experience or infrastructure background preferred but not necessary.
  

Professional Qualities:

• Strategic thinking and creative ability.
  
• Superior writing skills with proven professional experience.
  
• Effectively manage tasks and strict deadlines with independence.
  
• Ability to interact with colleagues in a self-managed team structure.
  
• Excellent verbal communication skills (both Spanish and English).
  
• High level of initiative and comfort working autonomously.
  
• Must be able to multitask, problem solve and implement innovative processes within a fast-paced environment.
  

Computer Skills:

• Hootsuite, Brandwatch, Talwalker
  
• All social media analytics platform
  
• Google Analytics
  

Why Ferrovial?
We would like you to get to know us better, and what it means to join our team.

• Being part of a leading company in its sector and listed simultaneously on 3 stock markets: USA (Nasdaq), the Netherlands (Euronext Amsterdam), and Spain (IBEX 35)
  
• A solid and innovative company project with challenging roles and projects
  
• Work with talented professionals in a collaborative environment
  
• Innovative, creative, and respect work environment thanks to the mix of cultures and diversity of our workforce
  
• Professional growth opportunities: global and cross Business Units mobility
  
• Development processes implemented to ensure professional growth
  
• Compelling benefits & rewards
  
• Flexibility work-life balance that offers numerous benefits personally and professionally
  
• Wellbeing initiatives for employees to support your physical and psychological happiness (e.g. psychological support for employees among others)
  
• Tools to support productivity: Microsoft Copilot available for employees
  

Seize the challenge. Move the world together!
#We Are Ferrovial