Job Description

The Experiential Marketing Manager is a key role within the growing experiential marketing team, reporting directly to the Head of Experiential Marketing, Europe. We are seeking a candidate with 8 or more years of experience leading the creative ideation and strategy for world-class events. This individual will constantly seek out new opportunities, technologies, mediums, and locations to elevate our premium brand, fostering meaningful engagement and exceptional experiences for our customers.

The ideal candidate will have extensive experience in planning, managing, and executing complex, large-scale, high-profile events. Creativity, flexibility, resilience, leadership, and initiative are essential, as is a customer-obsessed mindset. The candidate must continuously innovate and find ways to delight and exceed customer expectations, while building brand awareness, consideration, and relevance.

Travel within Europe will be required.

Hybrid Model: 3 Days work from the Zurich HQ will be required with 2 days home office permitted per week.

Who We Are

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team brings their collective passion to deliver on this ambitious future in Europe. We are proud of our achievements across the globe however we have the biggest opportunity to change the way people live, move, and connect in Europe. Together, for everyone.

Who We Look For
We look for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what’s next.

About the GM Europe Go-to-Market Team
Members of the GME Experiential Marketing Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best - a Customer Experience icon inspiring trust, passion, and confidence in our brands. We put employee and customer safety first – always! We act as one team, driven to make everything and everyone around us better. We love delighting customers, bringing together the most innovative, digitally centric human experiences customers love. We strive for excellence through empowered teams, business agility, and continuous learning resulting in a most admired place to work.

About Position
The Experiential Marketing Manager is a key role within the growing experiential marketing team, reporting directly to the Head of Experiential Marketing, Europe. We are seeking a candidate with 8 or more years of experience leading the creative ideation and strategy for world-class events. This individual will constantly seek out new opportunities, technologies, mediums, and locations to elevate our premium brand, fostering meaningful engagement and exceptional experiences for our customers.

The ideal candidate will have extensive experience in planning, managing, and executing complex, large-scale, high-profile events. Creativity, flexibility, resilience, leadership, and initiative are essential, as is a customer-obsessed mindset. The candidate must continuously innovate and find ways to delight and exceed customer expectations, while building brand awareness, consideration, and relevance.

Travel within Europe will be required.

Activities and responsibilities

• Support the Head of Experiential Marketing in developing and executing experiential strategies across European markets.
• Design high-impact, bespoke premium experiences for customers.
• Lead the planning and execution of Tier 1 events in France, Germany, Switzerland, Sweden, and other priority regions, in collaboration with regional experiential marketing managers.
• Identify and propose new event opportunities and venues that align with the brand’s objectives and deliver premium, engaging experiences.
• Track and report key event metrics, such as customer engagement, lead generation, and brand awareness, ensuring OKRs are met or exceeded.
• Identify unique locations, event opportunities, and activations for a year-round events roadshow across multiple countries.
• Provide post-event analysis and recommendations for continuous improvement, integrating learnings into future activations.
• Ensure adherence to budget while maintaining strong vendor relationships to optimize costs without compromising quality.
• Serve as a brand ambassador at key events, ensuring the brand is represented in the most compelling and innovative way possible.
• Stay informed on experiential marketing trends, new technologies, and industry best practices to enhance overall strategy and execution.

Required skills and experience

• Minimum 8 years of experience leading world-class events, exhibitions, or roadshows.
• Proven track record managing multi-market events and activations across Europe.
• Ability to collaborate effectively across functions; agency experience is a plus.
• Competent in compiling concise executive summary decks for leadership reviews.
• Accustomed to multi-tasking across regions and time zones.
• Fluent in English, with strong written, verbal, and presentation skills.
• Excellent attention to detail, with precision in execution.
• Outstanding interpersonal skills and a customer-service approach with stakeholders.
• Strong creative, strategic thinking, and vendor management skills.
• Ability to work independently and as part of a team, with strong leadership skills.
• Flexible, adaptable, and able to manage high pressure and changing priorities.
• Project management expertise, proactive problem-solving, and a "can-do" attitude.

We hope you choose to apply to join our dynamic team, for this exceptionally exciting role! We are looking for candidates who speak up, push the boundaries of creativity and create impact for our customers. Whilst ensuring that we can deliver seamless, world-class events and experiences.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.