Key responsibilities:

• Accountability for overall marketing strategy and tactics to achieve defined SMART objectives and growth numbers for Switzerland and business units in terms of leads, deals, revenue and other key metrics
• Work closely with Sales leaders and team to align on priorities and plan effective marketing activities, and partner with sales executives to recommend pipeline building activities
• Contribution to product value propositions together with the product and sales teams
• Be responsible for and collaborate on relevant integrated campaigns across DACH, including but not limited to a mixture of direct marketing, nurtures, webinars, digital inbound & outbound, events, tradeshows, PR, content, telemarketing, and social elements – deploying test and learn approach for maximum effectiveness
• Partners are a key channel in developing sales and the role collaborates with Partner Marketing on related activities
• Work with Global teams to ensure local messaging and requirements are reflected in the value proposition, offering/ segment messaging, and manage their delivery.
• Report on territory pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment. Work closely with analytics team to track progress and ROI.
• Collaborate with vendors and event partners locally
• Stay on top of emerging industry and marketing trends, adopting best practices and striving for continuous improvement

Your profile

• You should hold a Bachelor degree preferably in a marketing/business related discipline and have a minimum of 2 years of relevant experience
• You should be passionate about marketing and working in data driven way
• Familiarity with Marketing Technologies such as Salesforce CRM, web analytics, ad servers, DMPs, etc.
• Knowledge of marketing automation systems (Marketo preferred, Hubspot, etc.)
• Experience building strong relationships and trust with sales is essential, and tracking and monitoring campaign performance
• Comfortable dealing with change and overall transformation
• Excellent written/oral communications, presentation and analytical skills
• Excellent interpersonal skills: ability to collaborate with cross-functional and multi-location teams and interact virtually plus skills in influencing, problem-solving, and consensus-building
• Excellent negotiating skills and ability to interface effectively with all levels of management and functional disciplines
• Fluency in German and English is required for this role