• Accountable for developing and executing Better Cotton’s global communications strategy, ensuring it drives outcomes that elevate the organisation’s profile and aligns with its growth targets.
• Collaborate closely with the CEO and Executive Group to position Better Cotton as a thought leaders in sustainable agriculture and textile industries.
• Serve as the chief spokesperson for Better Cotton, representing the organisation at high-profile global events and in the media.
• Oversee communications efforts across multiple functions, ensuring consistency and cohesion across public relations, marketing, events, and advocacy.
• Accountable for driving brand positioning and narrative development, ensuring that Better Cotton’s brand identity reflects its core values and that the value proposition is clearly communicated to diverse audiences, positioning the organisation as a leader in sustainability.

• Accountable for building and leading a high-performing global communications team that delivers results aligned with Better Cotton’s strategic priorities. Ensure the team is empowered to meet its objectives, and that individual and collective performance contributes to measurable organisational success.
• Manage and guide a diverse team of communications, public relations, and events professionals, ensuring they have the resources and support to succeed.
• Build a positive, dynamic, and results-oriented team culture, encouraging innovation and collaboration across teams and countries.

• Accountable for enhancing Better Cotton’s reputation through strategic public relations and media engagement. Ensure that global media coverage reflects Better Cotton’s influence and leadership in sustainability, and that our public relations strategy enhances stakeholder trust and credibility.
• Lead advocacy efforts, working closely with the policy and public affairs teams to develop and implement campaigns that drive legislative and policy changes in line with Better Cotton’s mission.
• Accountable for protecting and enhancing Better Cotton’s reputation by ensuring crisis communication protocols are in place, with clear accountability for safeguarding the organisation’s image in moments of risk. Lead efforts to prevent and respond to reputational risks, ensuring our brand remains resilient and trusted.

• Provide strategic oversight for the planning and execution of Better Cotton’s global events, including the flagship annual conference.
• Develop strategies to increase visibility and participation in events, working closely with stakeholders to secure sponsorships and other income-generating activities.

• Accountable for ensuring that stakeholder engagement efforts drive strategic outcomes that enhance Better Cotton’s influence and impact across the sustainability sector. Build and maintain high-value relationships that advance the organization’s mission and goal.
• Act as a liaison between the Executive Group, Leadership Team, Senior Manager Forum and communications sub-functions to ensure clear communication of organisational priorities and progress.
• Cultivate and manage relationships with key industry stakeholders, governmental bodies, and NGO partners to promote Better Cotton’s mission.

• Lead the development and tracking of KPIs to measure the effectiveness of communications activities, ensuring regular reporting to the Executive Group and Board of Directors.
• Ensure that all communications activities are aligned with Better Cotton’s mission and strategic objectives, providing regular updates and progress reports.

• Oversee budget management for the Communications Function, ensuring effective resource allocation and financial accountability.
• Develop strategic workplans and KPIs for the function, monitoring progress and ensuring the delivery of high-impact work aligned with organisational goals.

• Accountable for ensuring that Better Cotton’s global communications strategy drives tangible outcomes, enhancing the organization’s profile, recognition, and impact in the sustainability sector.
• Accountable for protecting and enhancing the organisation’s reputation, ensuring that all communications efforts contribute to a consistent, positive public image.
• Ensure that KPIs are met across communications functions, with a focus on results that align with Better Cotton’s strategic objectives and growth plans.

• Proven experience in a senior-level communications leadership role within a global organisation, particularly in the sustainability, agriculture, or textile sectors.
• Demonstrated success in developing and executing high-impact communications strategies.
• Experience managing media relations at a global level, with a track record of securing coverage in major outlets.
• Expertise in crisis communications, issues management, and public advocacy.
• Strong leadership and team management skills, with experience leading geographically dispersed teams.
• Strong public speaking and presentation skills, with the ability to represent the organisation at high-level global events.
• Proven ability to influence at the executive level and contribute to organisational strategy.
• Experience in managing and overseeing budgetary allocations and developing financially sustainable communications initiatives.

• Knowledge of sustainability standards, particularly in sustainable agriculture or textile industries.
• Experience working with multinational teams in a fast-paced, global environment.
• Experience in policy advocacy and legislative engagement in sustainability.

• Flexible working arrangements, with core hours from 10 am to 4 pm local time
• Continuous learning and professional development opportunities.
• 25 days paid annual leave, plus 8-9 Bank Holidays and a further 3 days off over Christmas
• Enhanced parental leave
• Opportunity to work from anywhere in the world for up to one month per year
• Positive, inclusive, and dynamic working environment with a focus on innovation and creativity.
• The opportunity to lead transformative change in the world’s largest cotton sustainability program.

• Trustworthy (including honest, transparent, credible)
• As having Integrity (including responsible, authentic)
• Positive (including problem-solving, pragmatic)
• Engaging (including adaptable, inclusive, holistic)
• Daring (including courageous, innovative, game-changing)