Job ID: 264426
Date posted: 05/11/2024
Your responsibilities

We are looking for a new SEO Specialist to our Group Digital team in IKEA Switzerland.
The role aims to enhance IKEA’s digital growth by executing a combined strategy for both organic (SEO) and paid (SEA) search. The focus is on driving high-quality traffic to IKEA.com and optimizing search performance across various digital channels.

Key Responsibilities

SEO Responsibilities:

• Provide expertise in SEO across all digital touchpoints, addressing both onsite and offsite factors.
• Collaborate with content creators and stakeholders to identify SEO opportunities and develop solutions.

SEA Responsibilities:

• Develop and manage SEA campaigns with the agency, including budgeting, bidding, and targeting strategies.
• Monitor and optimize campaign performance using data-driven insights, making necessary adjustments.

Integrated Responsibilities:

• Periodically report on the performance of both SEO and SEA activities, identifying areas for improvement and growth opportunities.

Who you are

• Strong understanding of SEO and SEA strategies, tools (like Google Analytics and Google Ads), and best practices.
• Understanding of both content strategy and technical aspects related to search optimization.
• Excellent analytical and communication skills, with a data-driven approach to strategy.
• At least 3 years in SEO and SEA, with a proven track record of improving metrics and managing campaigns effectively.
• Proven success in improving SEO metrics, managing SEA campaigns, and driving business impact through search optimization.

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Good to know

At IKEA we pay fixed monthly salaries. That means that whether you are on holiday or take time off in lieu of overtime, your salary will be the same.

There are many ways to say, “thank you”. The benefits from IKEA are part of that and benefit you too!

Besides 15% staff-discount you benefit from 28 holidays (based on 100%), eight weeks paternal leave, four months maternal leave, contributions to public transport tickets or free on-site parking, full access to the Linked In Learning platform, discounted meals in the staff canteen, and the IKEA bonus system.

At IKEA you find endless opportunities to develop yourself. We support our co-workers, who are interested, to change teams or roles and to realise their ideas.

If you feel spoken to, click on “apply now” and let us know through your documents why you are motivated to fill this role. We look forward to hearing from you!

After a first selection we will contact you and – if we think there might be a match – discuss the next steps.

We continuously examine all applications and discontinue the hiring process as soon as we have found the right candidate. Therefore, please submit your application as soon as possible.