Be part of something bigger. Decode the future.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that we can develop solutions that deliver enjoyable and sustainable living together.

For more than one hundred years now, we’ve been working at the forefront of shaping lives for the better, developing products that meet people’s demands in terms of taste, care, and well-being. But as consumer needs and wants to continue to evolve, we have even more work to do.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build a future home!

All about the role:
As Marketing Effectiveness Manager, you will be accountable for the measurement, reporting and insight of Marketing channels across the business, most critically in Media. This includes establishing the performance structure and deriving key insights and learning that drive optimization of commercial results from media investments in the region. In this role, you will operate as the expert for markets with a data first directive, developing performance guidelines across all media and campaign types, including but not exclusive of TV, OOH, search, display, product listing ads, dynamic search, mail ads, paid social and You Tube ad campaigns. Working with global & regional teams, you will play a key role to ensure we have the right advertising technology, systems and reporting in place and are at the forefront of digital and media evolution. You will work closely with internal stakeholders in our commercial channels, Data & Analytics, IT, the wider comms planning and activation team, Google, Meta and our core agency partners.

What you’ll do:

• Lead and oversee the paid media investment impact in the APMEA region supporting the Paid Media team in BA EA and LATAM.
• Have a detailed understanding of all paid media activities and the impact of our investment.
• Execute the global governance model and Metrics that Matter Framework in APMEA (media cost, audits, performance benchmarks, KPI’s, sufficiency, Hero & CTF measurement systems & Reporting)
• Own the deliverables calendar, agency & partner QPR’s, market coordination and reporting.
• Design APMEA JBP with Google & META, developing the template & Governance for any local JBP’s where necessary.
• In conjunction with Data & Analytics: Build MMM capability in core markets to drive results.
• In partnership with Data & Analytics: Own the Media data supply element to build the Unified Media Dashboard
• Develop and build insights from data that will inform strategies that will generate quantifiable revenue and profit for the business. Working closely with cross functional teams
• Create training plans to implement both internally and externally regarding changes to the channels, industry updates, product changes or seasonality effects.
• Identify, test and optimize in order to drive KPIs such as revenue and ROI. Strive for continual improvement to reach business goals and objectives.
• Utilize analytics to understand industry and market trending and optimize marketing activities. Build and deliver on monthly/annual budgets and forecasts.
• Cross-team collaboration to ensure connectivity and cohesiveness between all relevant stakeholders.
• Review department performance metrics, including red flag reporting, with key stakeholders on a regular basis.
• Quality assurance – reviewing implemented optimizations and ensure that all deliverables are being fully executed using best practices.
• Follow up to verify performance versus pre agreed targets and KPIs, as well as quality of implementation and consistency.
• Operate closely with the global content team and share relevant data on content effectiveness to ensure we are creating and producing material that fits the various channels to deliver the optimum performance. Test and learn mindset.

Who you are:

• University degree in related field
• Minimum of 5 years professional experience in corporate environment working in similar role. Media agency experience is a plus.
• Proven track record of analyzing insights and translating them into actionable strategies that drive results and achieve objectives.
• Understanding of CDP/DMPs, Ad Tech and Mar Tech tools and Campaign operations
• Excellent communications skills, both written and spoken English; ability to explain complex technical concepts in simple terms.
• Strong data skills – ability to synthesize data and information to build actionable data driven insights
• Leadership skills – a strong networker able to grow and nurture relationships, someone who can inspire with data.

Core Competencies:

• International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams;
• Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture;
• Business acumen. You have a proven track record of displaying strong business understanding and you are able to evaluate risks/opportunities making skilled business decisions;
• Team player. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners;
• Good listener and communicator. You have great communication skills and you have the ability to convince, influence and motivate others in a complex matrix organization;
• Self-starter. You are keen for new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results;
• Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage every shifting priorities;
• Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome!

Where you'll be:

• You will be based in Bangkok Thailand,

Benefits Highlights:

• Flexibility of work hours with hybrid work arrangement
• Discounts on Electrolux products and services.
• Medical & Hospitalization coverage.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Find out more:

• https://career.electroluxgroup.com/global/en