The Dawn Wellness Centre and Rehab is a residential behavioural health facility located in Chiang Mai that caters to a primarily international client base. We are looking for a highly motivated PR & Marcomms specialist to join our marketing team.


This person will report to the Head of Marketing and be responsible for developing and implementing direct marketing and public relations strategies and programs to meet the goals of the Marketing Department - in terms of branding and driving sales in key markets.


Responsibilities:

• Contribute the marcomms and PR strategy to the yearly marketing plan
• Develop and execute a PR strategy in line with business and marketing objectives using a combination of PR tools including earned/traditional media, social media, KOLs, influencer marketing, sponsorships, events etc.
  • PR work includes running an in-house press-office, executing plans and outreach yourself as well as managing agencies in key markets
  • Produce monthly PR reports evaluating results based on KPIs

• Ensure consistency in themes, messaging and branding throughout all communication touch points, both online and offline

• Plan, implement, monitor and manage The Dawn’s Alumni Program ( a customer loyalty/ retention program) to ensure it meets business objectives
  • Produce monthly Alumni Program reports evaluating results based on KPIs
• Keep abreast of relevant news, PR and social media trends and adjust relevant communication activities in order to optimise marcomms outcomes

Qualifications:


The ideal candidate will have:

• a minimum of 5 years experience in marcomms for “lifestyle products/services” with direct experience in Public Relations (agency experience a plus)
• be fluent in English with excellent communication and writing skills
• have an understanding of SEO and the ability to apply it in their role
• be able to manage external agencies as well as execute projects themselves in-house
• be a highly creative problem-solver
• naturally possess strong attention to detail
• have the ability to work to deadlines
• be a team player
• Bilingual (Thai & English) preferred